Animated explainer videos are very beneficial to your marketing efforts: they tell your story in a simple, entertaining and direct way, they have the ability to gain a presence for your business in search engines and social networks, and they help you make your visitors more aware of your brand.
However, you still may wonder: does all of this help my business make more sales? The answer is a resounding yes!
But in order for this to happen, your video needs to be well made. Today we’re going to teach you how to use marketing videos to boost your sales, so take out a piece of paper and a pencil and get ready to write down some wisdom!
Before we even get started, you can see an example of an animated marketing video so you can have a better idea of what we’re about to get into:
1. Your Audience Is What Matters
You shouldn’t focus on your business but rather on how your business solves your audience’s problems. When people go online to fulfill their needs, they’re not looking for the best company per se, they’re looking for the best solution.
You need to focus on explaining how you can solve the problems of whoever comes across your site and presses play on your video.
2. It’s About Engaging Them
When visitors go to your site and watch your video, they need to feel that what they’re seeing has been made especially for them. You should make your main characters look and talk like your target audience. This enables your company to make a personal connection with your audience because they will feel, not only that they can relate to what they’re watching, but that you also understand them.
In result, this builds confidence in your viewers, which is a prerequisite to turning them into actual customers.
3. Keep It Short
People are precious about their time. When it comes to finding a solution for their problems, there’s just nothing your audience appreciates more than by doing it quickly. You need to make sure your video doesn’t last longer than 2 minutes. This way you can guarantee that your visitors get a strong idea of your business by watching your video until the end.
As an explainer video company, we suggest making 90-second-long videos: they give you enough time to explain what your product/service is about. Nonetheless, depending on your product or service’s complexity, in some cases shorter times work even better.
Here's a fine example of an engaging 30-second animated marketing video:
4. It Should Be The First Thing They See!
Once you have managed to get visitors to your website, you need to grab their attention immediately!
Your video should be the first thing your visitors see, so you need to place your video above the fold on your home or landing page. This way you can make your visitors stay longer on your website, which is crucial to making your website more visible in search engines like Google.
5. Put It On YouTube
Besides making sure that people can find your website easily in Google, you also need to take care of gaining a presence on YouTube -the world’s 2nd largest search engine.
The great thing about uploading your video to YouTube is that it can work as an independent marketing entity. By watching your video on YouTube, viewers will have a great idea of your business -without even going to your website in the first place! Be aware of YouTube’s power: find out more about how you can earn a great ranking there by reading our eBook on this subject.
This is our video “What is the Best Explainer Video Style for your Business”, which we managed to get to the number one spot on YouTube:
6. Bring Out The Social!
The best explainer videos have great potential to become viral, so don’t hesitate to encourage your audience to share them on their social networks and blogs. People will share something if they like it. We’re sure you made a killer video, so make the most out of it!
The biggest benefit of having your audience share your video is that you will be enjoying the free promotion of your company, so make sure to be active in your social networks, create valuable content and stay current on the recent trends in video marketing to stay ahead of the curve!
These are just a few tips that you can follow to increase your sales through the many benefits animated marketing videos can bring. If you have already made an animated marketing video, then you should be able to take advantage of all its great possibilities!
Now, if you want further advice on video marketing, visit our Explainer Video Academy and download our free eBooks, infographics and educational videos to help boost your online campaigns. Or else keep browsing our blog to get the best explainer video production tips on the web.