At Yum Yum Videos we want to help you create the best explainer video you could think of. But hey…we wouldn’t be able to make one without your input. We really want to be 100% aligned with your expectations!

That's why it's SO important to have a comprehensive understanding of your brand, the product / service you offer, the target audience you aim for, how you communicate with them, what the identity and values of your brand are, and many other aspects. This is the only way we can create a high quality customized explainer video.


To be able to gather all this information, we start the video production process by asking you to fulfill a creative brief, a simple document that sums up all the details we need to know to fully understand who you are, how you want to position your brand in the market, what your competition is and, ultimately, what your marketing goals are.

Let´s get behind the scenes and quickly review what this document is about!

Marketing Goals

One of the most important things you have to define is why you want to make an explainer video. What do you want to accomplish? Which actions do you want the viewer to perform after watching the video? It also helps to think about what you want them to remember long after they've visited your website.


Animated video production for "BONSAI" by Yum Yum Videos.


Providing us with a brief description about your product / service will help us understand how it works, what features it has, what the specific problem is that you're solving and why your product is better than your competitor´s. In other words, you need to define what your unique selling proposition (USP) is.

Target Audience

To make your video highly effective, you need to have a clear idea on what your main target audience is. Without knowing this you won't be able to deliver the right message. Try to define them from a demographic and psychographic point of view. Check out this blog post for more tips on how to identify your target audience and where to find them.


Brand Positioning

Your explainer video also has to capture you brand identity, personality and values. Sharing with us aspects such as the tone you generally use in your communications, the type of visuals that characterize your brand, the slogan that sums up the spirit of your business, or any other element, will let us apply all these concepts during the different stages of the video production process.


You've already analyzed what you have to offer that your competitors don't, but do you have them clearly identified? Who are they? What are their main strengths and weaknesses? Providing us with this information will help us picture you in the macro-space of your niche.

With all this information in hand, we'll be ready to start and develop a great video that fully meets your expectations.

And now...would you like to go deeper into our video production process? Visit our Behind The Scenes section and meet us inside!

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