So, you have a small business running and need to invest in a cost-effective strategy. Well, there are lots of ways to wisely invest your budget, but today we’re showing you one method in particular that will work for all of your marketing campaigns at once, increase your online visibility and -above all- your sales.
Grab a cup of coffee, take 5 minutes and heal your marketing headaches with an animated video!
1. Explain your business idea in a few seconds
When someone visits your website, you only have a few seconds to draw their attention and explain your business idea before they run to another site. An animated marketing video can explain your product or service in a matter of seconds! That’s one of the most important benefits of this great tool.
It’s proven that an explainer video increases the average website visit time by 2 minutes! That’s enough time for you to disclose your business idea within it. Check out how you can do this below.
2. Boost online visibility
If people stay longer on your website due to your amazing video, Google (or any other search engine) will notice it as of interest, ranking it higher under your business keywords and attracting greater potential customer traffic towards it. Besides, video content allows you to be on YouTube, which is the world’s 2nd largest search engine.
But marketing videos do not work on magic, of course! You need to set up a strategic SEO campaign to boost their potential (you can learn the basics on video SEO from our real case study over here). For example, check out how this short animated video of ours reached over 43k views on YouTube only:
3. Grow conversions
When more and more people start visiting your website -increasing the chances (and giving you more time) to explain yourself- your conversions will start to grow: that’s the best kept secret of these awesome animated marketing videos!
That’s right: an explainer video (like this colorful and fun one) can grow conversions by 20% on average!
4. Build branding
A custom animated explainer video gives you the opportunity to promote your brand in a new and profitable fashion. The use of animated characters and colors linked to your brand and target audience (like we did with this cute animated TV ad below) helps you to create a true personal brand by getting your potential customers emotionally closer to it. This revs up your sales process and eventually turns your customers into faithful brand ambassadors!
See how the use of the warm packaging colors (yellow, red and orange) and cute characters helped to build a personal brand for this TV commercial made by us:
If you want to learn more about animated marketing videos, download our free eBook “How To Improve Your Marketing Campaign with an Explainer Video” or visit our Explainer Video Academy, where you’ll get our free educational marketing content, such as infographics, our other awesome eBooks and more.