Define which types of videos you will produce for each stage
At every stage of the buyer's journey, you should resort to different types of videos according to the marketing goals you're pursuing. Let me give you some ideas:
- Awareness stage: at this stage, the best alternatives could be educational videos, how-to videos, FAQ videos or inspirational videos. In this blog post we explain how you can use the different video formats to take advantage of the Awareness stage.
- Consideration stage: here you can choose to go with explainer videos, which are the best choice. Review this blog post to learn all the benefits these videos offer when trying to convince your prospects that your product is the best option in the market.
- Decision stage: at this point, the best alternatives are client testimonials, or about us videos. They are compelling enough and they also build trust, which is essential to encourage your prospects to take that final step, which is choosing you!
Ready to include video content in your 2017 marketing mix? :) Share your case with the community and tell us how you plan to use video content to enhance your inbound marketing strategy!