What a great question right there! On one hand, we have cartoon animation explainer videos with their cute characters and fun stories and on the other, there are motion graphics videos with their amazing visuals and great synthesis power.
But which one is the best explainer video style for your business? Who’d be the winner of this match? Let's find it out!
Before we start, let’s watch a couple of examples to learn exactly what we’re talking about.
This one is a cartoon animation explainer video:
And this one is a motion graphics video with a live-action addition:
Cartoon animation is a great explainer video style. Cute characters and awesome stories make these kinds of videos really engaging and lead the audience to identify with them quickly.
They are usually memorable and allow brands to reach their audiences with a more personal approach than other animated video styles.
They work really well with B2C (business-to-consumer companies) that offer simple products or services. Likewise, they’re a great choice if your goal is to share them on social media, due to the addition of humor.
Motion Graphics Video
Motion graphics videos stand out and have great synthesis power. They’re incredibly explanatory and if they’re well-crafted, they allow every subject (no matter how complex it is) to be easily explained. Therefore, if your product or service isn’t easily understandable, this kind of video can help you make your audience understand the idea in a matter of seconds.
They work great with B2B (business-to-business companies), tech products or economic matters, where numbers, statistics and graphs play a major role.
But which one is the best explainer video style?
As you might guess, the animated video style that works best with your brand depends on your business and not on the style per se. So you need to take your audience, your marketing objectives and the degree of complexity of your product or service into account.
Now I ask you another question: why not using both styles at the same time?
Yes, you can actually do that!
Watch this cool example that clearly shows the mix of techniques:
In some cases, it’s better to choose one over the other, but sometimes using both of them together is the best idea.
On one hand, you get a personal and human approach, creating a great story with cute animated characters and humor. And on the other hand, the power of motion graphics helps you to explain the more complex concepts of your products (like how to use it correctly, etc.). This mixed technique, combining of cartoon animation and motion graphics, is the most requested style in the market and the one that fits better with most businesses.
In the explainer video we did for Triggermail you can see how we used some humor by turning an ordinary marketer into the ultimate data ninja! This made room for the video to be more fun and engaging for the audience:
But then, when explaining how this complex service works (email marketing and data management in real time) we used powerful motion graphics:
Now watch the complete animated explainer video:
As we always claim, remember that the explainer video style depends on your business, your product or service, your target audience and your marketing objectives. Nevertheless, this mix of techniques usually fits well in any kind of business. So if you are having doubts about the decision process, the cartoon-with-motion-graphics style always a great choice!
Now, if you want to learn about some other great explainer video styles, here’s a cool animated video called “What is the Best Explainer Video Style for your Business?” that will guide you through the most popular ones and when it’s best to use each one. Please watch it and give us your thoughts about it:
If you want to learn more about animated explainer videos, visit our Explainer Video Academy and get our free educational resources (from eBooks to infographics and slides) to boost your video marketing campaigns.