Animated explainer videos are the ultimate marketing tool to use to promote any kind of business. And why wouldn’t they be? These marketing videos have countless benefits that help your website and your brand stand out among the competition.
They are great for explaining products or services in just a few seconds, and they do it in an entertaining way. They’re also perfect for instantly grabbing audience’s attention, and making people stay for longer periods of time on your website.
But beyond all of these great benefits, animated marketing videos are perfect marketing tools to help increase what matters the most to online businesses: sales! Precisely, an animated explainer video has the power to make your landing page a conversion machine! But for that, you have to use it the right way.
If you don’t know how, don’t worry. That’s why we’re here today! Let us give you some advice on how to turn your website into a conversion machine with a single animated marketing video!
Let´s watch an example of a good animated video:
1. Place it Above the Fold
This is the most significant thing you can do to turn your website into a conversion machine. Without doubt, you want your visitors to spot and watch your video all the way through. So, don’t hide it! Bear in mind that the position of the video on your homepage is very important in order to grab and hold your audience’s attention.
Most visitors don’t scroll down the page and they leave if they can’t find anything interesting or compelling at a first glance, so you must place your video above the fold, meaning the part of the website that’s visible in your browser when you open it.
It shouldn’t be hard for your potential customers to find your video and click the play button, so put it in a visible spot. You’re even allowed to use visual images, like arrows or signs, to guide your visitors towards your video.
It’s proven that above-the-fold animated videos increase your website’s visit time by 8 seconds up to 2 minutes on average, boosting your SEO (search engine optimization) and giving you more time to explain your business idea and then lead those visitors towards conversions
Once you’ve found the perfect spot for your animated marketing video, don’t forget to place social media sharing buttons next to it, so to invite viewers to share and distribute it everywhere.
2. The Right Thumbnail
Ok, at this point your video is brilliantly and perfectly located on your homepage or landing page, but we must tell you that the job is not completely done, or at least not yet.
You still have to make use of some tricks to help encourage viewers to click on the play button. You can do this with the use of an appealing thumbnail that makes the audience want to watch your video.
Thumbnails are still images that act as a preview for your video. They’re powerful marketing and SEO elements, so you must choose and customize them wisely, because you need to get your audience interested first, and then hook them with an engaging animated video.
Just remember, always use a hi-resolution image as a thumbnail, otherwise the video will be perceived as low quality and people won’t be compelled to watch it. Also, make sure the chosen image can be seen perfectly on different devices, like smartphones, iPads and desktop computers.
Take a look at the neat thumbnails we chose for the best explainer videos from our portfolio (click on the image to visit it):
3. Make the Video Your Background
One more awesome thing you can do to turn your website into a conversion machine is to use the visual elements in your video to create a whole online identity throughout your website. You can use the animated characters, buttons, typography, backgrounds and landscapes from your video to dress your site up and increase your branding potential.
The animated video we did for the brand Ubiety is a fine example. As a part of their marketing campaign, they used the characters in the video all over their site and the video itself as the background of their landing page, so that everyone who enters the site will watch it right away!
Here’s the animated video we made for them:
4. Use a Clear Call-To-Action
All right, no matter if your video is well-located and has an attractive thumbnail, the conversion machine won’t do if you don’t tell the viewers exactly what to do after watching the video. This is why a clear and precise Call-To-Action (CTA) at the end of your video is essential.
A conversion machine needs a good trigger to activate the sale. So ask your audience directly to buy the product, share the video on different social networks, download an eBook or even subscribe to a newsletter. You can do this by adding a CTA button or link, just to make the viewer’s job easier.
Aim for the best explainer video possible and make it the heart of your website, and by following our advice, your website will become an efficient conversion machine for sure!
To learn more about animated marketing videos and other related concepts go to our Explainer Video Academy, where you’ll find everything from free eBooks to infographics. Or else keep browsing our blog to get the best explainer video production tips.