If you are thinking about having your own explainer video, you are probably wondering how they are made.

Actually, there are many ways of approaching the explainer video production process! At Yum Yum Videos, we’ve crafted a simple 3-step process where you will be able to make suggestions and ask for the changes that you need while having fun in the making.

Read on to find out what it is all about and see it with your own eyes in this explainer video!

awareness - how to improve your marketing

Step 1: The Message

To make an awesome script, at Yum Yum Videos we focus on what’s important to your business. It’s the only way to make a unique, crafted video that will attract the right people. For this, we analyze your target audience and marketing goals and we pay attention to which step of the buyer’s journey your leads are on, so that you can give them the right information at the right time. That’s a smart video strategy!

Step 2: Storytelling

Once you know how the story will go, it is time to work on what it will look like. This is the instance in which we create the storyboard, which consists of a graphic representation of how your video will unfold, shot by shot. It is like the comic strip of your video!



As you can see, making a storyboard is a vital step in knowing visually what each instance of your video will look like.

As the image above shows, each frame has some text underneath it. The first paragraph puts in words what will happen in that frame, and the second paragraph is the voiceover. The voiceover is the spoken words which accompany the images of your video and explain what is being seen onscreen. After designing the storyboard, we are ready for recording the voiceover!

In this stage, we also design 3 style frames. These will let you see in detail what the final video is going to look like.

Step 3: Animation

The final part of our explainer video production process is where the magic happens! In the animation phase, we create all the illustrations and make the animations. At Yum Yum Videos, we are dedicated to creating fine and detailed designs and movements for each figure, whether it is the characters, the objects or the backgrounds. A good quality video will not only keep viewers engaged all along, but will also portray your brand as a good quality one, which is what will make it look trusted by your leads.

When the illustrations and animations are completed, we add sound effects to make it really pop!


Done! Your Explainer Video Is Ready!

After these three phases, the explainer video production process is over and the result is a tailor-made explainer video for you to boost your marketing efforts! At Yum Yum Videos we will deliver the video in HD format so you can start attracting, converting and closing sales right away. ☺

Yummy Fact: Take into consideration that we plan our video production process and timing by taking into consideration your valuable feedback all along. After all, you are the one who knows your business best so your opinion will be greatly appreciated!

If you want to know even more about our explainer video production process, don’t hesitate to download our free guide, which contains more details and facts about how we work. Thanks for reading!


explainer videos the ultimate marketing tool


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