Video content seems to have many benefits over traditional text content. In this blog post we´re going to compare both worlds and give you some tips on how you can get the most out of each. Keep on reading!
BENEFITS OF VIDEO CONTENT
When compared to traditional text content, video content has many advantages, such as:
IT´S HIGHLY ENGAGING
Traditional text content can be a valuable tool but it does not jump off the screen as well as video does. Videos trigger different emotions and they grab your target audience´s attention instantly by using audiovisual elements. Animated explainer videos in particular generate a high level of identification with the viewers since they can be 100% customized so that they feel the story was specially made for them.
IT´S 100% TRACKABLE
Traditional text content is more difficult to measure. On the other hand, video content is easily trackable. With an eBook, whitepaper, infographic, or blog post it´s impossible to know if people stopped reading or if they read until the end. It´s also difficult to analyze performance and evaluate which adjustments should be made to increase audience retention, for instance. Video content does give you the possibility to track, for instance, who saw it, from which device, for how long, how many times, and many other metrics.
IT CAN EASILY BE SHARED
Video content is inherently shareable and is considered to be one of the most shareable forms of marketing content. It is so engaging that people will feel motivated to share it with their peers (and sharing means free advertising). It´s a way of bringing valuable and appealing content to others. Traditional text content does not have such a strong power.
IT MAKES INFORMATION MORE DIGESTIBLE
People prefer watching much more than reading, in addition,video has the gift of making information quickly digestible, interesting and easy to understand. Information on traditional text content can be more dull, complex and difficult to grasp.
INTEGRATING VIDEO CONTENT WITH TRADITIONAL TEXT MARKETING
Instead of thinking of them as contenders or opposites… why not get the best of both worlds and make an effective and useful blend? Video content, such as animated explainer videos for instance, can be easily integrated with traditional text marketing initiatives. Let´s see some examples:
You can use an animated marketing video to enhance your presentations. If you´re at an investor´s meeting, making a presentation for your team or meeting some business partners, you can leverage from video to grab their attention from the beginning to the end.
E-MAIL MARKETING CAMPAIGNS
Reload your marketing e-mail campaigns by embedding a video. You will certainly notice a huge improvement in open rates and CTR! Plus you can encourage your audience to share your video and widen its reach.
SOCIAL MEDIA CAMPAIGNS
As videos are one of the most shareable types of content, they´re a great fit for social media platforms. They also generate more interaction and engagement than other types of content.
Having a corporate blog helps a lot for your SEO efforts. If you want to take it to the next level, then embed video content: it´s engaging, it adds visuals to your posts and it helps you to deliver the message.
You can also integrate video in your traditional text content, such as eBooks, infographics or whitepapers. An animated video for instance will certainly make them more interesting, attractive and will improve the reader´s experience.
Then, focus on your target audience and analyze what the best channel to reach them is!
Would you like to know more about video production? Access our Explainer Video Academy and find all the tips you need to make the best explainer video you could ask for!