Yum-Yum-Videos-explainer-video-production-company-TRAINING-THUMBSo far, we’ve talked a lot about how essential an animated explainer video could be to sell your product/service, to explain its features or to generate brand awareness. But did you know that animated videos could also work as great tool to train and educate your team?

Not only are they very efficient when trying to introduce a new process or policy but also to share knowledge, and coach your staff in different areas, such as Marketing or IT.


Animated video production for AIMsi

You might be asking…why should I use an internal animated video? Let me sum up some of its benefits:

●  Knowledge retention: according to a recent study carried out by the Wharton Institute, the average person retains only 10% of what they hear while they retain 50% of what they see. Interesting, right? A 90 second or less animated video would be perfect to engage your team and present the information in a practical, memorable and simple way. 65% of people are visual learners according to the Social Science Research Network, so take advantage of visual content. 

●  Engagement: video marketing is booming. If we leverage animated marketing videos to engage customers, we can use them to engage employees too. Have in mind that engaged employees tend to have higher productivity levels! As visual learners, an animated video can catch our attention in a unique way, and even more if it tells a great story and is fun to watch.   

Now that you know how beneficial it can be to train your staff using an animated video, let´s see some examples on how you can utilize them specifically:


Sales skills and a deep understanding of the customers´ needs are essential characteristics your sales force team should have. Animated videos are an incredible tool to train your subordinates and teach them the right tactics to influence customers. Also, they work as a motivation and inspiration tool they can always rely on.


Animated video production for Ubiety


In the IT industry, it´s very common to have new versions of software released frequently. You can save training costs and time by developing an animated video, which will certainly motivate your employees with the use of graphics and animation. In this context, an animated video can be used to simplify a complex IT process and, instead, take advantage of this great communication channel to answer frequently asked questions your team might have and to provide general guidelines and instructions.


Animated video production for AIMsi


When introducing a new company-wide policy, it´s much better to use an internal video rather than just a general e-mail or meeting. Why are we saying this? Well, it´s really important to communicate a new policy clearly and coherently (you want to ensure that every single employee understands it perfectly), but at the same time you can have a much stronger impact if you leverage an animated video to explain why and how this policy is begin implemented. [If you don´t know how to write a good script, read this article]. An animated video can play a key role in this “engagement” instance.


Animated video production for Ubiety

Developing animated marketing videos for educational purposes is also a great alternative for remote teams: if your employees are globally dispersed, a video can be used to align processes and methodologies, and also to have a better understanding of the company. 

Remember that it´s imperative to make the best explainer video possible to get the best results and have a strong impact on your audience. If you don’t feel confident about choosing the right animated explainer video production company, these tips might help. Check them out!

Also, If you want to learn more about animated marketing videos, please visit our Explainer Video Academy and download our free eBooks, infographics and slides to boost your video marketing campaigns on social media, or else keep browsing our daily blog to get the best explainer video production tips.


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