secret-weapon-2There are lots of reasons why your company, regardless of its niche or size, should have animated marketing videos. Explainer videos are a powerful tool with the potential to empower your e-commerce strategy by engaging customers in an entertaining way, maximizing conversions, reducing costs and boosting sales.

This importance is echoed in many revealing studies recently conducted by ComScore, Cisco, eMarketer and Internet Retailer:

  • 187 million people in the US watched 48 billion online content videos in July 2013. The average American spent more than 22 hours watching online video.
  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017.
  • Professionally produced video optimized for e-commerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video.
  • Half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.
  • 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.
  • 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.

The future of e-commerce lies on animated marketing videos. There is no doubt about that. Still not convinced? Let’s take a look to 10 benefits of e-commerce video:

  • Increase your conversion by 60%.
  • Increases your chances of being ranked first on search engines by 50% (Google, Yahoo and Bing).
  • Creates a bond with your audience.
  • Explains your services in a short time.
  • Reduces your marketing costs and improves the quality of online campaigns.
  • Maximizes sales.
  • Reduces the bounce to your site.
  • Is popular with mobile users.
  • Is shareable on social media.
  • Is used effectively by the top online retailers.
  • It aims to target customers on several online channels.
  • Promotes call-to-action.
  • Reproduces the buyer’s guide.

If you are a startup and want to make the most of your e-commerce strategy, then an explainer video may be just the secret weapon you need. So go ahead and start searching for the best video production company for you!  


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