There are lots of reasons why your company, regardless of its niche or size, should have animated marketing videos. Explainer videos are a powerful tool with the potential to empower your e-commerce strategy by engaging customers in an entertaining way, maximizing conversions, reducing costs and boosting sales.
- 187 million people in the US watched 48 billion online content videos in July 2013. The average American spent more than 22 hours watching online video.
- Internet video traffic will be 69% of all global consumer Internet traffic in 2017.
- Professionally produced video optimized for e-commerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video.
- Half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.
- 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.
- 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
The future of e-commerce lies on animated marketing videos. There is no doubt about that. Still not convinced? Let’s take a look to 10 benefits of e-commerce video:
- Increase your conversion by 60%.
- Increases your chances of being ranked first on search engines by 50% (Google, Yahoo and Bing).
- Creates a bond with your audience.
- Explains your services in a short time.
- Reduces your marketing costs and improves the quality of online campaigns.
- Maximizes sales.
- Reduces the bounce to your site.
- Is popular with mobile users.
- Is shareable on social media.
- Is used effectively by the top online retailers.
- It aims to target customers on several online channels.
- Promotes call-to-action.
- Reproduces the buyer’s guide.
If you are a startup and want to make the most of your e-commerce strategy, then an explainer video may be just the secret weapon you need. So go ahead and start searching for the best video production company for you!