We’ve been saying it over and over, now Facebook is shouting it out loud: marketing videos are the greatest marketing tools for businesses.
Here’s a cool animated marketing video example:
The major findings of Facebook’s study reveal that during the first 10 seconds marketing videos:
● Increase brand awareness from 32% up to 65%.
● Boost purchase intent from 44% up to 72%.
● Enhance video recall from 47% up to 74%.
Facebook proves that view counts are not the only rates to take into account. These videos also boost online companies’ brand awareness, online presence and -most importantly- they accelerate the final purchase decision!
These marketing videos come with different types and purposes (some of the most popular are webinars and screencast videos). But there’s one type that stands out amongst the rest due to its engaging and compelling power: I’m talking about explainer videos:
These short animated marketing videos can explain any product or service in a matter of seconds, among many other benefits (that we explain in detail inside this free eBook) such as:
You can use these videos on websites, landing pages, guest blogs and social media channels and they’ll always promote your brand with the perfect pitch! Besides, people stay longer on your website if it has a video on it, boosting your rank in search engines (like Google and Yahoo!) and growing your online presence and brand recognition.
For example, this animated video called “How To Choose The Best Explainer Video Style For Your Business” ranks #1 under the keyword “explainer video” and “best explainer video” on YouTube and reaches 200 views a day, making it a great free advertising tool for our company.
Crafting a custom marketing video with custom animated characters (resembling your target audience) generates immediate identification and emotions that are linked to your brand.
In this animated video we used young animated characters: 20-to-35-year-old rock stars and music fans, to match the target audience of the brand:
Many case studies prove that explainer videos boost conversion rates up to 20% on average, making them the most compelling and cost-effective marketing tool to use to promote any kind of product or service on the web.
Watch how this animated marketing video of ours explains a complex web service in a few minutes:
Now you know it: animated marketing videos are a great marketing tool to use to promote your product or service through social media and all across the web; and Facebook guarantees it!
If you want to learn more about video production and promotion, don’t leave before visiting our Explainer Video Academy, where you can get all of our free educational eBooks, infographics and slides to boost your video marketing campaigns.