Are you keen on turning all those website visitors into opportunities? We know you are! That’s why we made this super simple guide to follow for your road to marketing success.
Take note of these three easy steps and see your results soar!
- They address objections right away: as they are super clear and informative through the use of visuals, narrative and sound, a video will help confront those natural objections users will have when thinking about taking your offer.
- They engage those elusive visitors: The lovely characters, funny animations and compelling storytelling of a professional marketing video will keep users hooked.
- They boost trust and memory: The video can help you focus on your target audience by portraying your buyer persona and solving their problems through the use of your super-duper product, helping create trust towards your brand.
Did you know Google ranks responsive websites higher? This can have huge payoffs for your SEO strategy! A responsive website will automatically adjust to any screen size it is being viewed on: it will “respond” to the display perfectly.
The main advantage of this is that mobile visitors will enjoy a better experience, free of clutter, small text or too much excessive scrolling on their smartphones. If you take into consideration that mobile internet users are thought to top 2 billion worldwide in 2016, your website should definitely go mobile!
4. A/B Testing
Now that you have simplified your site and your content is A-level, let’s put things to the test! Though it may sound complex, A/B testing is actually quite simple and can do wonders to your insights.
A/B testing consists plainly on creating two alternative versions of the page to test, page A and page B. Once complete, A/B testing software such as the one provided by Hubspot will redirect half of your incoming traffic to page A, and the remaining half to page B. Considering both pages have two different calls to action, you can then view in your analytics which one drove the most conversions and keep it as your final version!
Tip: For A/B testing to work, ensure you only make one change at a time. Otherwise, you won’t be sure how each tweak impacted your conversions.
See? With this four-step guide, all it takes to boost your conversions is creativity and planning. Don’t hesitate to experiment with different alternatives and new versions of your site. You never know what improvements in response you can get!
If you are keen on knowing what kind of marketing video is best for your brand to increase conversions, why not check out what is the best explainer video style for your business? It is a super fun and easy to understand video. You can also download our eBook Explainer Videos: The Ultimate Marketing Tool in our Explainer Video Academy!