Google has recently carried out a study collecting the latest video trends to help you understand what your audience might be watching.

This is pretty interesting data, summed up in the following bullets…read on!

General Video Trends

As a general rule, it seems that as TV watching time goes down, time spent watching online videos goes up.

- By 2025, half of viewers under the age of 32 will not subscribe to a pay TV service.
- 6 out of 10 people prefer online video platforms to live TV.

Where are People Watching Online Video? In YouTube!

Aside from that, when people think about watching online video, they don´t hesitate: they go straight to YouTube. Well, of course Google is going to say this, since YouTube is Google’s own video platform, but this is actually logical (take a look at your own feelings and online behaviour).

In an average month, 8 out of 10 persons (between 18 to 49 year-olds) watch YouTube at least once time per day.

Also in 2015, 18 to 49 year-olds spent 4% less time watching TV, while time on YouTube went up 74% (that’s pretty amazing, don't you think?).


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Tip: as YouTube has a great reach and it's a strong channel to use to promote your videos, why not set up a wise SEO strategy to give you more visibility to your video content? Check out these useful tips!

YouTube Viewership Across Different Screens

Since we're living in a multi-screen, multi-platform world, are you considering mobile, desktop and living room devices when you carry out your marketing campaigns?

- On mobile alone, YouTube reaches more 18 to 49 year-olds than any broadcast or cable TV network.
- Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices.
- The time people spend watching YouTube on their TVs has more than doubled year over year.


Tip: consumers are using their mobile phones more than ever. And, in this context, video content can be a key ally to making your website mobile-friendly. Read this article and learn how you can leverage this.

And hey! Would you like to read the full report published by Google? Click here! They've presented the information in a very clear and succinct infographic.

We also recommend that you take a look at this blog post that goes over 5 key marketing trends you can't ignore in 2016.

Now tell us about you, are you already implementing a video marketing strategy? What are the key learnings you've learned so far? Are there any recommendations that you'd like to share with our community? Send us your feedback!

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