Google has recently carried out a study collecting the latest video trends to help you understand what your audience might be watching.
General Video Trends
As a general rule, it seems that as TV watching time goes down, time spent watching online videos goes up.- By 2025, half of viewers under the age of 32 will not subscribe to a pay TV service.
Where are People Watching Online Video? In YouTube!
Aside from that, when people think about watching online video, they don´t hesitate: they go straight to YouTube. Well, of course Google is going to say this, since YouTube is Google’s own video platform, but this is actually logical (take a look at your own feelings and online behaviour).
In an average month, 8 out of 10 persons (between 18 to 49 year-olds) watch YouTube at least once time per day.
Also in 2015, 18 to 49 year-olds spent 4% less time watching TV, while time on YouTube went up 74% (that’s pretty amazing, don't you think?).
Tip: as YouTube has a great reach and it's a strong channel to use to promote your videos, why not set up a wise SEO strategy to give you more visibility to your video content? Check out these useful tips!
YouTube Viewership Across Different Screens
Since we're living in a multi-screen, multi-platform world, are you considering mobile, desktop and living room devices when you carry out your marketing campaigns?- On mobile alone, YouTube reaches more 18 to 49 year-olds than any broadcast or cable TV network.
Tip: consumers are using their mobile phones more than ever. And, in this context, video content can be a key ally to making your website mobile-friendly. Read this article and learn how you can leverage this.
And hey! Would you like to read the full report published by Google? Click here! They've presented the information in a very clear and succinct infographic.
We also recommend that you take a look at this blog post that goes over 5 key marketing trends you can't ignore in 2016.
Now tell us about you, are you already implementing a video marketing strategy? What are the key learnings you've learned so far? Are there any recommendations that you'd like to share with our community? Send us your feedback!