Life is about making decisions andbusiness decisions are no exception. As a marketing professional, you need to be ready to make some choices that will have a direct impact on the results you get. So if you're thinking about making an animated explainer video to support your content marketing campaign and want it to be the best explainer video ever (quality), need to have it ready in the blink of an eye (fast), and fit your limited budget (low cost), you have to know that you'll need to give up one of these requirements. Combining these three options is literally impossible, and we’ll explain to you why. Keep on reading!
Animated video production for BeeFound
SCENARIO #1: HIGH QUALITY + FAST = NOT LOW COST AT ALL
The average animated marketing video production process involves different professionals (around 8 to 10, including a producer, 1 or 2 creative directors, illustrators, animators, sound engineers, and others) and can take between 5 to 8 weeks to be finished (this depends on the complexity of the video and the animation technique).
So if you need a high quality animated marketing video in say, 10 days, you'll have to consider paying for the extra hours to 10 professionals (even on weekends!) and this will have an impact on the cost. Combining high quality and speed does not imply you’ll get a bad result, but that you'll need to pay an extra fee to meet your expectations within the timing you set.
Hiring a professional animated video production company will be a key decision in this scenario (you need to have your high quality video finished in a short period of time and you can't take any risks to jeopardize the result). If you need help on choosing a good vendor that best fits your needs, download this free eBook on "How to choose the right animated explainer video company for your business."
Watch this example of a high quality animated marketing video just so you can get an idea about what we mean:
SCENARIO #2: FAST + LOW COST = NO QUALITY AT ALL
Some video production companies specialize in making fast and low quality animated videos. The thing here is that these videos don't usually have a good quality to them, they're not well animated and they're very similar to the other videos they make. Why are we saying this? Because in order to get to a fast and low cost video, these companies use template characters and recycled graphic elements (as we've mentioned before, making a high quality video involves the work of 8 to 10 professionals, plus several weeks of development). Template videos have lower quality overall, the animation is quite basic and in general they're boring and not that engaging. On the other hand, a custom video is specially crafted to engage your target audience, with your brand identity reflecting the spirit of your company and product.
To sum up, a fast and low cost video can be a good option if your budget is limited, but keep in mind that in this case, you'll get a template video (not 100% customized for your specific needs and no high quality) that certainly won't yield the same results and impact that a custom video will (regarding engagement, audience identification, branding and other marketing goals).
Animated video production for American Express
SCENARIO #3: LOW COST + HIGH QUALITY = NO SPEED
As we've mentioned before, creating a professional video takes some time and involves the work of several professionals that will have to dedicate many work hours to get to the best results, in the time-span of 5 to 8 weeks. If you don't want to invest more money into paying for extra hours (scenario #1), then let the explainer video production company make it in their own timing. If you want it in a short period of time, costs will rise dramatically and that is not what you're looking for. Of course it's feasible to hire a vendor that can work on a low cost video ensuring good quality, but in this case, you can't expect to get to a good result if you push the company into make it in fit within your own timing, without being willing to pay an extra fee.
Animated video production for BeeFound
As a conclusion: the three options together (high quality, speed and low cost) is not viable, especially because developing a high quality animated marketing video requires some time and needs to be made by a professional and talented team.
If you need further information on different types of animated video productions, visit our Animated Video Academy where you will find the best explainer video production tips, incluiding a free download of our eBook: “Animated Marketing Videos – The Ultimate Marketing Tool”.