Did you know that you can generate brand awareness, deliver the perfect pitch and increase your conversions and sales with just one type of content? “Video” is the answer that can help you in each of these stages!
Today you'll learn what video content can do for your clients to make them know you, consider your offer and finally...make the purchase!
THE PERFECT MIX: ATTRACT, EXPLAIN AND SELL USING VIDEO
An explainer video is a great resource to guide your customers to take the next step in your sales funnel. It's basically one of the best tools you can use to generate visibility as a first step, attract visitors to your site, convert them into leads, and finally, convert leads into customers.
If we think about the typical buyer´s journey, this is, the active research process your potential customers go through before making a purchase, we can identify 3 different stages: awareness, consideration and decision. You can create an animated marketing video to provide your customers with the right information in each of these key stages.
HOW CAN AN EXPLAINER VIDEO BOOST YOUR MARKETING EFFORTS?
Now, let's see how you can leverage the power of animated marketing videos to enhance your marketing strategy:
Generate brand awareness and boost your online visibility
With an animated marketing video you can make your customers aware of the problem they have and you can present your product as the perfect solution to help them out in an informative and entertaining way. But, to start spreading your voice, one of the most difficult challenges you might face is driving traffic to your site. A marketing video is the answer you've been looking for! Read this article and learn the different ways you can promote your video to get maximum exposure.
Tip: setting up a wise video SEO strategy on YouTube can become vital to boost your online visibility. Download this free eBook and learn some golden tips on how to get your video to the first positions.
Deliver the perfect pitch
A video is always the perfect pitch. It's the best piece of content you could ask for to “tell your story” in a fast, catchy and entertaining way. 90 seconds (or even less!) is enough time to tell your audience who you are, what you do and why you're the best choice they can find in your niche. Hence, you can deliver your message quickly and effectively. If you place the right Call To Action at the end of the video you can encourage your visitors to subscribe to a newsletter, download a whitepaper, register for a free trial, or any other action. At this point, your visitors will be turning into qualified leads. Did you know that an explainer video can increase your conversion rate by 20% on average? Pretty amazing, right?
Increase your sales rate
Video content also works perfectly to boost your sales rate. As video can instantly grab your audience's attention, it can definitely help you reduce the potential-customer-loss by increasing and keeping your leads steady throughout the whole inbound marketing journey. And why are explainer videos in particular so engaging and effective? First of all, video is highly memorable. Secondly, video content evokes different emotions in your audience, which makes it even more captivating. Moreover, animated characters create a special connection between your leads and your brand, and you can even set up a strong connection and generate empathy. But these are just some the several reasons why these videos are so effective.
As you can see, an animated explainer video can give you a huge hand in the different stages of your sales funnel. If you want to know more about how this tool can improve your marketing campaign, download this free eBook or read this article with useful tips.