Making an explainer video comes, understandingly, with a whole lot of questions: how long does it take to make one? Why do companies take longer than others to produce it? How long should the video last on average?
But don’t despair because we’ve got you covered! We’ve put together some tips to clear all of those concerns and give you some certainty.
You need to be clear, above all, that videos are not created in the same way. We’ve already covered the grounds on the difference between custom and template animated explainer videos. However, understanding the different production times is crucial as well.
Let’s sum it up real quick: a template animated video is made with pre-designed elements and animation and can usually be made by just one person -and even in just one day! However, “fast” in this case means “mediocre”. The quality won’t just be good and this will affect negatively the image your company is projecting.
On the other hand, a custom video remains a different beast. On average, custom video production can take from 4 to 8 weeks. This type of video is made by a team of professionals requiring a set of resources, expertise and dedication. In other words: it involves a lot of time.
Here’s a fine example of a custom animated marketing video:
This animated video took us 7 weeks to create. Why did it take us so long?, you may wonder. A custom animated video made by a professional explainer video company implies a custom approach: aimed at a specific audience and following specific marketing goals. This type of video should be made by a team of professionals in fields like direction, scriptwriting, animation, etc.
Let us walk you through every step of the explainer video production process. We’ll also cover the average time of each stage. This way you’ll get a thorough understanding of video production timing:
1. Defining The Message (Script)
Deciding what to say is not an easy task. You need to define your target audience, establish your marketing goals and then hand all of this information to the explainer video company. This is a complex endeavor and it takes time -at least a couple of days.
The script should comprise all of the information discussed at those brainstorming sessions. This usually takes between 3 and 7 day due to a lot of back-and-forth propelled by several inputs, corrections and a good deal of negotiation. If you want to know more about marketing video scriptwriting, check out our blog post: 5 Tips For Writing An Incredible Marketing Video Script.
2. Deciding The How (Storyboard)
This is where you make the storyboard, which shows the main actions of the story sketched on a board (hence the name). This is stage is one of the most grueling because it implies crafting an entire preview of the video, so it usually takes between 1 and 3 weeks.
You can see a clear example below (from the video you've juts watched):
However, the storyboard allows you to have a detailed visualization of the whole video, with the aid of end-quality graphics, enabling you to get some feedback and make proper adjustments so the end result resembles in the most faithful way to what you initially conceived for your video.
3. Characters and Design
The characters should be created in a such a way that represent the audience you’re targeting. And making an animated marketing video that shows characters resembling your average potential customer takes some time.
This condition can be equally applied to the backgrounds and the rest of the visual elements in display. The selection of a proper color palette -associated to the brand- will allow you to seamlessly integrate it with the rest of the elements in the video, which can take at least a week.
Watch how these cute characters make this animated TV commercial awesome!
The animation shouldn’t be underestimated, nor disregarded. At the end of the day, all of the hard work you’ve made at the previous stages shouldn’t be thrown away when you reach this one. Besides, the animation is crucial for establishing and developing a strong and deep connection with your audience.
If you’re not showing lively characters you will lose your viewers, trust us on this one! (You can find out more about this issue here: How to Create a Personal Brand with Animated Marketing Video). Depending on how sophisticated your video is, a proper animation made by a professional explainer video company takes a couple of weeks on average.
Watch how the character animation in this whiteboard video widely benefits it by making engagement grow and generating empathy within the audience:
5. The Final Touches
The last week should be devoted to the music editing and the sound FX mixing, along with a few final adjustments that may be required. Remember that what the audience hears is as important as what they see, so you should take this last stage very seriously.
Listen to how the sounds and music play a nice role in this video, and make it way more entertaining (This video was selected by Hubspot as one of the best explainer videos of 2015):
All of these facts help explain why the whole custom animated video production can take from 4 to 8 weeks on average. Even when we can understand that you may be concerned by this amount of time, we can assure you that in the end, the quality will be reflected in the results of your marketing campaigns, so just be patient and get ready to enjoy all of the great benefits an animated video has to offer!
We hope you can find all of this information helpful for your business. We wish you the best of luck with your next video-making journey!
Now, if you want to get wider knowledge on video marketing strategies, visit our Explainer Video Academy, where you can get our fun and educational eBooks, infographics and more. Or else keep brwosing our blog to get the best explainer video production tips.