Yum-Yum-Videos-explainer-video-production-company-THE-EXORCIST-THUMBWant to prevent your website from a slow and painful death? Then think about implementing one of the main marketing strategies you have around:  SEO (Search Engine Optimization), this is, the process of affecting the visibility of a website in a search engine´s unpaid results – often known as “organic” results.

Take action and put it into practice but, of course, do not rest on your laurels! If you want to dodge the creepy death of “being unknown” you need to stay up to date with the best practices of the market (search engine algorithms change very frequently).

Yum-Yum-Videos-explainer-video-production-company-THE-EXORCIST

To start, we will give you some useful tips on how to build a successful SEO strategy to make things right from scratch…Pay attention to these 5 key pillars of SEO and let the magic happen! (help “the magic” by putting some doses of your effort and knowledge into the mix). 

1. CONTENT

Content is king. Creating valuable content for your audience is the best way to rank for keywords and also to create enchanting experiences with it. Regarding content, one of the most powerful, hypnotizing and engaging formats are animated marketing videos. By embedding an animated explainer video in your website, you will make people spend more time on it and consequently you will get a better ranking in Google (your website will become more visible to your audience). Want to know more about this great marketing resource? Check out this cool animated marketing video example, which was selected by Hubspot as one of the best animated explainer videos on the web:

 2. ARCHITECTURE

The site architecture and the page layout are another key component of a supernatural SEO strategy. It has to be easy for search engines and users to get access to keyword-rich content, and this is why it is so important to set a strong and coherent information architecture. How text, images and multimedia files are displayed in the page organizes hierarchically the content of the site. If you have this strong “foundation” it will be much easier to adapt to new algorithms and exploit the power of the search engines.

Yum-Yum-Videos-explainer-video-production-company-DIRECT-SURETY-1Animated video production for Direct Surety

3. KEYWORDS

Keywords are another component of this magical potion. By keywords we mean the strategic words / phrases that will drive targeted traffic to your website. Start brainstorming potential keywords or phrases that have to do with your product / business. The Google Adwords Keywords Tool can give you a hand with this. If you find that some keywords have much competition for your niche, try using long-tail keywords (between two and five words), which will help you to rank better (the longer the keyword, the less competition you will have in the search engines for that specific niche). Include keywords in page titles, meta descriptions, headers, sub headers, body paragraphs and image Alt tags.

Yum-Yum-Videos-explainer-video-production-company-WRITINGAnimated video production for One Stop For Writers

4. BACKLINKS

Have in mind that it´s not about which site has more links, but who has the most quality links pointing back to their site. And if this goes hand in hand with a solid information architecture, as we´ve mentioned in point #2, the formula gets even more powerful. How can you build backlinks? Send press releases to news websites, contact key bloggers and influencers, do guest-blogging, give testimonials for other sites (they´ll put a link to YOUR site), make an infographic and get in touch with sharing sites to promote it…and more. Make sure to have created an amazing website with relevant content to “welcome” all these backlinks.

Yum-Yum-Videos-explainer-video-production-company-One-Stop-For-Writers-3Animated video production for One Stop For Writers

5. SOCIAL MEDIA

Social media platforms such as Facebook, Twitter, Google+ or Instagram, among many others, can also put your audience under a spell and help you boost your SEO strategy.  In a way, these social sites send search engines signals of authority, relevance and influence. Have you thought about the positive effects that increased traffic from social sites can have on your search rankings? Nowadays, the web is about building relationships, networking, gaining engagement, expressing ideas and opinions, building identity, image and reputation. Social sites help you get more exposure, can open new doors of communication and facilitate access to new audiences, partners or influencers. Take advantage of them!

Yum-Yum-Videos-explainer-video-production-company-FACEBOOK-LIKEAnimated video production for Appier

Are you afraid of making some fatal mistakes with your social media strategy? Check out this article on 5 signs your social media campaign could become a nightmare!

And if you want to get further information on online marketing, animated videos, SEO strategies and more, visit our Explainer Video Academy and find amazing eBooks, infographics, slides, and the best animated explainer video production tips!

 The Explainer Video Academy - Turn your Visitors into Customers and your Customers into Fans. Want to know how?

Click here to receive monthly tips about Explainer Videos!

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Why Hiring a Good Explainer Video Company is Vital

Why Animated Marketing Videos Have the Greatest ROI in the Market

How Can an Animated Video Increase Sales and Conversions?

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