After your leads become customers, it is easy to think that your relationship with them and your brand is over- but this is far from the truth.
Don’t be mistaken: your customer’s journey doesn’t end with the purchase.
You might even say that the buyer’s journey never ends. When you’ve successfully used your smart video content strategy to help them reach the decision stage, it’s now time to create equally great content to retain your customers attention, and build brand loyalty.
Using video content in a smart way means that your customers will be linked rationally and emotionally with your brand even after they’ve bought the product, encouraging repeated purchases.
So, if this stage is about customer success and retention, what kind of videos can be used to build this sense of loyalty for your buyers?
Be Creative: Types of Videos That You Can Use
As the journey evolves, your options for videos multiply, and, as always, you must be focusing primarily on creating videos with good content and high quality. Use your imagination: videos about customer training, demonstration of new features, reactions from other happy customers, live videos or vlogs about your day to day as a company… the possibilities are endless.
Between all the options, if you had to choose, you can focus on two things that will take you a long way: nurture the relationship between your client and your brand with gratitude, and keep up with upselling.
Thank You Videos
Never underestimate the power of gratitude. After your customers made the purchase, they probably won’t be expecting much of a follow up. The trick is to go the extra mile when they’re not expecting it: be thankful and thoughtful. Your customers will appreciate the attention.
Create video content that offers complimentary products or services. This will generate additional sales from your customers: show them the benefits and solutions this new product will be creating for them.
Be sure that the upsell product makes sense for your customers: it should relate to the product they’ve already bought, and add value to the experience.
Long or Short Videos?
As your options increase, you can also start being more flexible about the length of your videos: your customers are invested in your brand and are willing to spend more time watching helpful and interesting content from a trusted business. (Yours!)
So, even though the best advice is always to keep them short, you can be more flexible about the length at this stage.
Pro Tip: Focus on the quality of your content, this way you can adapt the length of your video to the necessities of what you’ll be creating.
Keep Your Audience Engaged: Use Animated Videos
In the end, the only way to achieve loyalty is through deeper engagement. Using animated video is a great way to reinforce customer loyalty, as they are simple, engaging and entertaining. Animated videos also give you the advantage of easier customization, and this is important because customized videos are key to developing a deeper connection between your brand and your customers. Check this one:
If you want to know a little more about this topic, take a look at this article about how animated video content can bring the most value!