STAY FOCUSED...AND MAKE IT SHORT
Value your potential customers' time and they will reward you the same way. Make your video short and straight to the point. As we've mentioned, you've got to be direct from the start, but also stay on that track: move forward with a decisive focus, and make your message clear and simple. This will certainly boost the engaging power of your video.
FIND THE RIGHT TONE
Set up the right tone according to the message you want to deliver and the target audience you're talking to. Have in mind that, according to a study published by Google, videos including humor performed better than those with an “emotional” or “calming” tone (nevertheless, know that this study is based on video ads, not on video in general). Of course not every brand can make use of a humorous tone for its explainer videos. It will depend on each case. The key point is that you should set the right tone in the first few seconds of your video.
Animated video production for "Catan" by Yum Yum Videos.
LEAVE THE LOGO FOR THE END
It also seems that leaving the logo or any audible mention of the brand for the end of the video is what works best. If you're going to show your brand within the first 5 seconds, you should make sure it's tied to your product, and it does not appears elsewhere on the screen. People are less likely to watch and remember brands when they feature flying brand logos that aren't actually on products.
In this rapid digital world, it's imperative that you find creative ways to instantly grab your audience's attention. And of course, consider also some best practices like these ones we've just presented. Hope you've found them useful!
We also invite you to complement this information by reading some basic tips you should bear in mind in order to make a catchy video.