Why do some animated explainer videos work so well and some don’t?
There are many reasons why explainer videos may or may not perform properly, but one of the most typical mistakes is not integrating the video into a whole marketing campaign.
An explainer video is a powerful marketing tool; so you must use it accordingly. You need to run a smart marketing campaign and integrate your video into it, and this includes social media and video SEO strategies, to name a few. Today we’ll give you some great tips and advice to make the best out of your animated explainer video!
To begin with, here's a nice animated marketing video example:
1. Make the best explainer video possible
Well, this might seem a bit obvious, but it’s vital to bear in mind that video and animation quality directly affects your marketing results. We’re not just talking about uploading your video in HD; we’re talking about quality animation, quality sound, even quality storytelling. Your video stands for your company, so a bad-quality one could damage your brand image.
Therefore, it’s vital to hire a team of professionals to craft a quality animated marketing video. Here’s a free eBook that’ll help you with that. It’s called: “How to Choose the Right Explainer Video Company for your Business”.
2. Craft your animated video on your marketing goals
Before you get down crafting a marketing video you should know that they are not all alike. Some are perfect for certain marketing goals and some are better for particular target audiences, so you need to find out the right animated video style to suit your marketing goals and make the best out of it.
Our fun and educational video called “What Is The Best Explainer Video Style For Your Business” will show you the most popular video styles around and when each one works best :
3. Plan a video SEO strategy on YouTube
It’s vital to host your animated videos on YouTube, apart from your website and blogs (see #5). YouTube is the 2nd largest search engine and 3rd social network in the world, so it’s an excellent source for new visitors and potential customers.
You need to set a wise SEO (search engine optimization) strategy so to rank your video higher on the site for free and get more and more people to watch it. Here’s our step-by-step guide on how to rank #1 on YouTube.
Likewise, paid promotion on YouTube is a good choice at first, to drive more traffic to your video. Also, try YouTube’s calls-to-action and the brand-new new “cards” feature, to lead viewers from your video to your website.
4. Promote it on social media
Animated marketing videos work awesomely well on social media. Twitter’s new video promotion services and Facebook’s latest announcements are pretty sure about it. So don’t forget to place them in your posts, tweets and pins. The more they get shared, the more marketing benefits your brand gets: from online visibility to SEO ranks increase!
A great way to make the best out of them is by placing social media buttons next to your video in your website. Those buttons will encourage viewers to share the video through their social media channels. Likewise, paid promotion campaigns are always of great help.
5. Embed your video wisely
You won’t make the best of your video if you embed it below the fold of your site or in a hidden landing page, simple because no one will ever watch it there.
Animated videos catch the eye instantly, so place them above the fold on your website so that they’re the first thing visitors notice. If you do so, you’ll watch your bounce rate (the amount of people that leave the site without interacting) go down and your average visit time and conversion rates start to rise up!
This has been our advice on how to get the best results out of your animated explainer video. We hope it has been useful!
Now, if you want to learn more about the benefits of these animated marketing videos, download our free guide “Explainer Videos: The Ultimate Marketing Tool” or else visit our Explainer Video Academy for greater video marketing resources, such as educational eBooks, infographics and slides.