Your animated explainer video is possibly the greatest marketing promotional asset you can have at your disposal. It’s not just an animated video that explains your service; it’s an audiovisual tool you can use to create a recognizable identity for your company, representing and reinforcing your brand across the web, the same way your logo and website do.
But one of the greatest assets of animated explainer videos is that you can easily integrate them with all of your marketing campaigns. Let’s see how:
1. Translate your video to reach new markets
Targeting your audience is based not only on the gender, age, and interests, but also on their location. Making a video in the exact same language (and accent!) as your target audience will appeal to them directly, and it’s a great way to test your marketing strategy before investing in a new market.
In order to do this, there’s no need to make your video all over again; you just need to translate your animated marketing video to the native language of the new market, adapt it to a new voice-over and modify all of the on-screen text. This is way less expensive and faster than re-making the whole thing; these changes result in a more effective video, focused on a specific audience.
2. Test different calls-to-action to achieve different goals
Calls-to-action are vital in order to make the viewer take action, based on your marketing goals. The final message on your animated marketing videos can vary depending on the action you want the viewer to take afterwards. Taking a free trial, subscribing, or requesting a quote, are different messages that can be used in different situations or with different brand personas.
Using specific calls-to-action in different versions of the same video can enhance the response of your audience, but it can also be used as a powerful marketing tool to test on different audiences. As we stated before; with a translated video, the costs of each new version can be quite low, because they’d only need some secondary changes.
3. Use your explainer video identity as social media branding
Do you have a social channel for your business yet? I bet you do. But, have you also modified the design of your different media channel covers to fit one cohesive look?
Having a visual identity that’s recognizable across different social media channels creates a steady awareness of your brand across the online world, making your customers easily recognize your brand; the good news is that you can easily get that visual identity from your animated marketing video. Using the same consistent colors, visual design and characters to represent your brand all across your social networks builds trust and confidence within your audience.
4. Share your video everywhere
Besides placing your video on your homepage or landing page, make sure you widely share it on social media. Most social media channels offer video promotion services (or are planning to do so quite soon) that will help to distribute your marketing videos to a wider audience.
Animated marketing videos also have a great impact when using them on your blogs, newsletters and guest blogging posts. Don’t be shy and use your animated video as a great marketing tool: share it anywhere you can!
Are you ready to squeeze your marketing video’s potential and integrate it with all of your online campaigns?
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