2) Choose a Mobile Friendly Thumbnail
Thumbnails are probably one of the most important elements to grab your audience's attention. But, just like it has to be eye-catching, it also has to display something about the content of the video itself. All this, without losing quality and impact, whether your video is being viewed on an iPhone or any other smartphone. Do some tests and make sure the thumbnail is enticing no matter what size the screen is.
3) Keep Your Video Brief
Mobile viewers are on the go. They don't have time to waste. They're looking for brief, fast, informative, entertaining and shareable content. So, meet their needs and provide them with a short and engaging video. For an explainer video, for instance, we always recommend a 90-second video. But, for mobile devices, it's better to go for a 30 or 60-second video.
4) Make Sure It Loads Fast
Although mobile users are a little more patient that desktop users, they're still pretty anxious. When producing your mobile video, check the quality settings and try to reduce as much as possible (without losing quality) the size of the images, animations and audio. This way you won't need to compress it much to get to the final size. Regarding loading time, it´s always a good idea to use the hosting video site analytics to check how your video is performing.
5) Use Call To Actions Wisely
By using a compelling Call To Action you can encourage your audience to take the next step. That being said, you should use a video platform that allows you to have a clickable CTA at the end of your mobile video. Another useful piece of advice is including the CTA next to the video on the landing page where you've placed it. Make sure the CTA button is visible so that the viewer does not get lost and knows exactly what to do next.
We hope these tips have helped! We also recommend that you take a look at this article in which we share further information on mobile optimization.
Finally, what are your favorite mobile -friendly videos? Share your thoughts with us!Sources: Statista, Cisco, Cisco.