So you have your animated explainer video ready and you want to promote it. Ok, the first readily available channels are your own media lists (email, Facebook fans, Twitter followers, etc.). But you should also consider some form of paid campaign in one or more of the most popular social networks.
During the next weeks, we’ll discuss Facebook and Twitter promotion, but today we’ll talk about the #2 search engine and #3 social media site in the world: that’s YouTube!
You’ll get some awesome tips that will help your explainer video to perform outstandingly on YouTube and move people to choose you.
But First: Why YouTube?
● Here are some amazing statistics from YouTube:
● More than 1 billion unique users visit YouTube each month.
● 6 billion hours of video are watched mothly on YouTube (that's an hour for every person on Earth!).
● 100 hours of video are uploaded to YouTube every minute.
● Mobile makes up almost 40% of YouTube's global watch time.
At the moment, YouTube advertising is considered to be a good deal for its low costs. Since YouTube advertising is still in its early stages, it is by no means a saturated market. And this might a good time to get onboard. Getting the most out of YouTube advertising is not so easy, but we can help you to get started and point you in the right direction.
The first thing you want to do (if you haven’t done so already) is to create a Google AdWords Account. If you already have one, then go to the AdWords’ video section to create a new video ad campaign.
Then your next step is to make sure to link your AdWords and YouTube accounts, which you can do from the navigation menu by clicking on “Linked YouTube accounts”.
General Settings and Locations
First, define your desired budget per day. It’s a good idea to start small scale and work your way up. Usually, people begin by spending from $0.01 to $0.23 per viewing. We also recommend greater customization on the bidding strategies for advanced advertisers.
Another important variable is the location in which you want your video to be displayed. (You can choose by country, region, city, etc).
Now you’re Ready to Upload your Video!
After you have uploaded your video there is still some more to do. With the advanced settings, you can choose what days and times you want your ads to show. You can also get more in depth with device targeting, where you can choose on what devices you want your animated explainer video displayed (mobile, desktop, laptop, tablets, etc.).
You can also target your ads to specific age groups, interest groups, etc. and combine these categories to get a more precise target audience. And finally, don’t forget to use the Google Keyword Tool to find relevant terms that possible customers are using on searches.
Finally, Write Down these 3 Useful Tips
● Create not one but two targeting groups: YouTube allows you to define more than one targeting group, so you can pick one for topics (your video will show up as “related” while someone’s watching another one), and a second one for interests (your video will then appear as “recommended” to someone who usually watches videos on similar topics).
● Mind the video title: Many times, people forget to change the raw file name while uploading their videos on YouTube and this affects directly on their ranking on search engines. Think of your explainer video title on YouTube as any other headline on your blog: it should be informative, compelling and make use of the right keywords for your brand.
● Insert a clear call-to-action: You should decide exactly what you want your audience to do after they finish watching your explainer video (asking them to subscribe to your YouTube channel or newsletter, visit your website, etc.). YouTube allows you to place customized call-to-action buttons: that’s a great way to generate new leads from people who are actually interested in your brand!
If you want further data and advice on video marketing and promotion, visit our brand-new Explainer Video Academy, where you’ll find great free content for your online business such as useful eBooks, fun infographics, insightful slides and educational animated videos.