Want to make an animated explainer video to promote your business across the web? Well, before you get your hands (or the hands of a professional team) to do it, you should learn exactly how the video-making magic works.
The explainer video production process is divided into several stages and today you’ll learn the essentials of each one, in order to make the best out of your next animated marketing video. Let’s go!
The script is the basis of the whole animated marketing video production process. It’s basically the message you want to send out to your audience and what the voice over is going to narrate throughout the video.
Our free eBook “How To Write An Explainer Video Script” can teach you all about marketing video scriptwriting.
The storyboard is like a comic strip for the animated marketing video. In this step (taking the script into account), a creative director decides how the message is going to be shown visually. This “comic book” depicts everything that will happen during the video: characters’ positions, actions, camera settings, and so on.
Here’s a fine explainer video storyboard example:
3. Voice Over
The voice talent records his voice over the script and adds the right beat, mood and personality to the video.
The graphic designer creates and draws the characters, backgrounds and visual elements that will appear on the video. At Yum Yum Videos, we always recommend creating custom visual elements to fit the right target audience and marketing objectives.
Here’s a fine example of some cool custom characters:
5. Animation, Music and Sound FX
The animation experts make all those illustrations come alive! Now the whole process comes in motion and, after the addition of music and sound FX, the animated video will be ready to be shared everywhere.
Here’s a great example so that you can see what a quality animated marketing video looks like.
Now, in case you’ve missed anything, this neat slide will sum it all up for you. Take a peek:
But don’t leave so soon! Visit our Explainer Video Academy and get the rest of our free eBooks, infographics and slides to boost your video marketing campaigns, or else keep browsing our daily blog to get the best explainer video production tips.