Yum-Yum-Videos-explainer-video-production-company-Designer-THUMBWant to make an animated explainer video to promote your business across the web? Well, before you get your hands (or the hands of a professional team) to do it, you should learn exactly how the video-making magic works.


The explainer video production process is divided into several stages and today you’ll learn the essentials of each one, in order to make the best out of your next animated marketing video. Let’s go!


1. Script

The script is the basis of the whole animated marketing video production process. It’s basically the message you want to send out to your audience and what the voice over is going to narrate throughout the video.

Our free eBook “How To Write An Explainer Video Script” can teach you all about marketing video scriptwriting.


2. Storyboard

The storyboard is like a comic strip for  the animated marketing video. In this step (taking the script into account), a creative director decides how the message is going to be shown visually. This “comic book” depicts everything that will happen during the video: characters’ positions, actions, camera settings, and so on.

Here’s a fine explainer video storyboard example:


This exclusive blog article offers the best practices on how to make a great storyboard.


3. Voice Over

The voice talent records his voice over the script and adds the right beat, mood and personality to the video.

This great article explains why a professional voice actor is vital for the whole process.


4. Illustration

The graphic designer creates and draws the characters, backgrounds and visual elements that will appear on the video. At Yum Yum Videos, we always recommend creating custom visual elements to fit the right target audience and marketing objectives.

Here’s a fine example of some cool custom characters:



5. Animation, Music and Sound FX

The animation experts make all those illustrations come alive! Now the whole process comes in motion and, after the addition of music and sound FX, the animated video will  be ready to be shared everywhere.

Here’s a great example so that you can see  what  a quality animated marketing video looks like. 




Now, in case you’ve missed anything, this neat slide will sum it all up for you. Take a peek:




You’ve now learned the step-by-step process that leads to an awesome animated marketing video! Please, check every one of our animated videos inside our large portfolio.

But don’t leave so soon! Visit our Explainer Video Academy and get the rest of our free eBooks, infographics and slides to boost your video marketing campaigns, or else keep browsing our daily blog to get the best explainer video production tips.

The Explainer Video Academy. Learn How to Improve Your Video Marketing Campaigns!

Click here to receive monthly tips about Explainer Videos!

Related posts:

Why Choosing an Explainer Video Company is Vital

The Best Animated Video Styles (and when to use each one)

The Importance of Animated Characters

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