Both live action and motion graphics are amazing techniques to use when making an explainer video. Today we’d like to go a little further and ask: why not use both at the same time?
The great thing about mixing these two different techniques is that you can bring out the best in each one. On one hand, you have a live action video that concedes a personal approach to your audience and talks to them directly like a face-to-face conversation:
On the other hand, you have motion graphics animation which is ideal to use in order to explain the most complex concepts in a simple and dynamic way:
These still frames are taken from a video we made for the Australian market, using this powerful mix of techniques. The talking head is a real investment expert speaking to the camera. All along the video graphs, icons and files support the ideas that are being explained. Look:
Another great detail is the use of the brand colors; see how they enhance brand awareness during the video. As you can see here, the brand logo is blue and orange. That’s why these colors are present throughout the background and graphic elements, making the brand present all along:
All of this practices make the video way more dynamic and delightful to watch. Besides, they add to the understanding of complex business concepts. Here’s the full video for you to watch in order to grasp all of these details and its amazing end-quality:
This outstanding mix of techniques is widely used and the results are usually pretty good. Many TV series and documentaries tend to apply the same style, using a talking head and chroma key compositing: a green or blue background replaced with digital animation in post-production.
A great example can be appreciated in the TV series Cosmos: A Spacetime Odyssey:
As you can see, the chroma-key background can be replaced by whatever you want: 2D cartoon animation, 3D animation or some other video footage; it all depends on what you’re trying to explain with the video and, of course, the amount of budget available.
This mix of techniques is just one of the many explainer video styles available. Choosing one over the other will depend on your marketing objectives, your target audience and your product or service.
Also remember that Live Action Videos not only work as explainer videos; another great way of use them is as client's testimonials. Testimonial videos are powerful, because your customers will trust each other more than anyone else, and show the impact your product or service had on your customers. Check this example:
Finally, in order to help you choose the right video marketing strategy, we made this cool video to guide you through the most popular animated marketing video styles out there. It’s called “What Is The Best Explainer Video Style For Your Business?”:
Now you’ve learned why motion graphics and live-action videos can be a great mix of techniques to use to make animated marketing videos.