Nowadays, you can find a specific type of animated explainer video for every need: depending on the product you're offering and the target audience you're aiming for, you can develop a screen-cast video, a cartoon animation, a 3D animation, or any other. Today our star will be Motion Graphics: the jack-of-all-trades among the animated marketing video styles which can also be combined with other types of video. Want to know more? Keep on reading!
Animated video production for Triggermail
MOTION GRAPHICS: THE BASICS
This technique is basically about graphic design in motion. It's a great resource to use in order to explain complex ideas in a simple way. That is one of the main reasons why it is widely chosen by start-ups and SMBs from financial and techie industries that need to explain abstract or complex information in an easy way.
What about its characteristics? We can say it has a sophisticated and elegant style. It's also a little bit more “formal” than the rest of the animated video production styles. But at the same time, it has an amazing synthesis power since it combines colorful graphics in an educational and catchy way. This is great for passing outnumbers, facts, categories or statistics that could be harder to transmit using another style. Motion Graphics leverage compelling visuals to make boring information the best explainer video content ever. Watch this animated marketing video for an example:
WHY IS IT ONE OF THE BEST EXPLAINER VIDEO TECHNIQUES?
In this visual era, Motion Graphics is not a resource to miss. Marketers are using visuals more and more in their content strategies, as they're aware of the power they have to grab their audience's attention, engage them, and educate them, while synthesizing ideas in a fast and simple way. Just think about the vast amount of infographics, animated marketing videos, interactive presentations, slideshows and the rest of resources marketers are making use of to create compelling content.
What else? Motion graphic videos explain complex ideas by animating graphic elements and making it REALLY easy to understand how a product or service works in just a matter of seconds.
Check out this cool video we've developed for Spring. Graphic elements in motion speak for themselves!
COMBINING MOTION GRAPHICS WITH OTHER TECHNIQUES
The amazing thing about motion graphics is that it can easily be combined with other video styles. Let's see some examples:
- ● Motion graphics combined with Live Action:
Live Action videos have some limits. But when it comes to animation, the limit is your imagination. By combining motion graphics and live action you have the possibility to express concepts or ideas that would be difficult, or even impossible to transmit using Live Action only.
Check out this cool example we've developed for Stocks In Value:
- ● Motion graphics combined with Character Animation:
Combining these two techniques is a good alternative if you need to add human touch or a warmer approach to your video (motion graphics by themselves tend to be very synthetic and they generally don't have an emotional touch). Adding some appealing and funny characters to your story could be the ingredient you were looking for to make it more engaging and attractive!
In this cool animated marketing video we've used ninjas, office buildings and motion graphics at the same time:
- ● Motion graphics combined with Whiteboard Animation:
How is it possible to combine these two techniques? Well, in reality most whiteboard animation productions are made digitally. In order to make all the camera movements, graphics, hand animation and more, you need a Motion Graphics specialist. This is one of the reasons why we always say that any kind of custom animated video production of great quality is going to need a team of professionals. This is why, even if you may not notice, a whiteboard video of great quality will have motion graphics applied to it.
Here’s a whiteboard video example so you can see how motion graphics is applied.
As you can see, Motion Graphics is a great alternative to transmit complex concepts about your product or business…and it gets even better when combined with other techniques!
If you want to know which is the best explainer video style for your business, here’s one of our educational videos to help you decide.
Get ready! Motion Graphics will have a key role in content marketing strategies. For further knowledge, please visit our Animated Video Academy or keep browsing our daily blog to get the best explainer video production tips. If you want some immediate action, download our free eBook "Animated Marketing Videos – The Ultimate Marketing Guide."