Making an explainer video can be a bliss or it can get really frustrating. Much of that depends on who you rely on to help you with the process!
Yes, at Yum Yum Videos we are an explainer video production company, so what can we say… we’d pick us every time! Still, if you choose somebody else for your marketing video (please don’t!) we think you need to know what to look for and how to tell if your needs will be met.
So here they are, the top 3 aspects to consider when looking for the perfect explainer video company:
#1: Your Budget
When it comes to explainer videos, they come in all shapes and sizes. And we know the final choice, of course, largely depends on your budget.
On the one hand, you will find some pretty affordable options. They are generally offered by companies that work with pre-defined animations and designs. As the effort put into producing them is much less, fewer professional skills are needed and there will be less people involved, you will find they have low prices and really fast production times. Unluckily, these videos aren’t good quality and most of the time you will find it harder for them to convey your message clearly because, well, they are templates and not custom made.
The other option is looking for an explainer video company that offers tailor-made pieces. In this case, you will see the costs rise, but you will get a dedicated team of professional audiovisual storytellers to work with, which will result in a video that fits your brand perfectly and communicates a strong and clear message. Professional storytelling, characters, designs, animation, music, voiceovers… yes, you will see the difference.
Yummy Tip: Learn more about the differences between template and custom-made videos with this blog article.
Whatever option you choose, take into consideration that the most expensive company is not necessarily the best, so also pay attention to the following tips.
#2: Quality and Expertise
Explainer videos are meant to be everywhere! On your website, your social channels, your marketing emails and so on. They are the first impression that potential customers will have of your brand, so it is essential that you end up with a quality piece that will attract them and will win their hearts.
Take into consideration that in a great explainer video:
- The story is catchy and relatable.
- The designs are custom and they portray the target audience clearly.
- The animation is smooth and evokes the character’s personality and feelings clearly.
- The voiceover is made by a native professional voiceover actor and not by robotic voices.
- The details matter. There are no weird transitions or skips, everything works harmoniously and seamlessly.
Yummy Tip: What better way to check the quality of a company than by seeing their work? Be sure to look for and compare different portfolios. You can see ours here. ☺
A video production process involves several stages, in which customer feedback should be central. Whichever company you pick, make sure you will be able to establish an open dialogue with them about every question and detail that involves your video and that you will get quick responses.
At the end of the day, you are the person who knows the most about your business, so for a really professional company your feedback will be very much appreciated!
As you can see, there are more things to consider when picking an explainer video company than just a budget! If you are keen on knowing more about what you should pay attention to in the selection process, don’t hesitate to download our free eBook How to Choose the Right Explainer Video Company for your Business. It contains even more info that could make the difference between a pleasant video production experience, with a great video as a result, or a pretty annoying one. Hope we helped!