Animated explainer videos are powerful in many ways: by telling your story in an attractive way, they help your business increase its conversions and sales. But before enjoying all of these benefits, people need to get your website first.
That’s why you must focus on designing and implementing a good SEO strategy in order to make your website more visible. By the way, did you know that the best explainer videos can give you a hand in that regard as well?
Let us introduce you to the awesome SEO powers of explainer videos!
As an example, here’s one of our best explainer videos:
1. Make Them Stay Longer!
Google is the most important search engine in the world, so your website will only “exist” if people can find it there.
No one really knows what the criteria Google employs is to rank websites, but it’s well known -and also it makes a lot of sense- that Google favors, in their rankings, those sites that are more interesting to their users, which can only be measured by the average time visitors spend on that website. Long story short: the more time people spend on your website, the higher it will rank in Google.
An average visit time lasts around 8 seconds, which is not enough time to promote your product and to get an acceptable ranking in Google. The good news is that a marketing video will boost your visit time by 2 minutes on average, which is enough time to explain your product/service to your audience and make Google notice that your site is interesting and relevant to your audience. As a result, Google will grant your website with a great ranking!
Watch this animated video and see how this story catches your attention and makes you want to watch it until the end:
2. YouTube As A Freelance Marketer
YouTube is the 2nd largest search engine in the world, so your website needs to gain notoriety there as well. Rest assured that this effort, aligned with your SEO campaign in Google, will give your website the visibility it requires to leave a mark on the web.
On YouTube, people will be able to find your video, not your website –at least initially. However, since your video will tell your viewers about your product/service, they can then go to the website if they’re interested in finding out more about it and become potential customers. This will generate more visits and more sales!
If you choose to invest in YouTube ad campaigns, your presence in YouTube will be even stronger. YouTube’s power is immense, so be aware of its wide reach and be ready to enjoy its many benefits!
3. Sharing Is Promoting For Free
Marketing videos are extremely convenient for marketing campaigns because of their nature: videos are the most shareable material online. People tend to share videos they like by posting them on their Facebook walls, tweeting them or posting their links on their Instagram accounts.
When your viewers spread your video around this way, they’re basically promoting your company, and for free! However, you shouldn’t step back and relax. You need to stay in charge of the content you’re posting on your channels and you should encourage your viewers to share your content in order to turn them into freelance marketers.
It is commonly assumed that Google, to rank websites, takes under consideration the performance of your website in your social networks, so this is very important in order to earn a good ranking.
These are the amazing SEO powers of animated explainer videos: they will not only help you get visitors to your website, but they will also help you boost your conversions and sales! I mean, what more could you ask for?
If you want to learn more about these animated marketing videos, visit our Explainer Video Academy and get our free educational resources (from eBooks to infographics and slides) to help boost your video marketing campaigns. Or else keep browsing our blog to find the best explainer video production tips.