Another good alternative for the Awareness stage is recording some interviews with members of your team and answering frequently asked questions from your audience.
Inspirational videos (user generated content)
Why not leverage the power of user generated content to inspire your prospects? You can ask your audience to record short videos about their experience with your product. This is a great way to generate buzz while you increase engagement with emotional storytelling of your target audience's peers.
Has this information been useful? Remember that, when developing your video, it's vital that you understand what goals you have in mind and the target audience you are aiming for. Try to be creative, get emotional, be fun… and always -always!- provide your viewers with valuable information that builds trust.
Keep on surfing our blog for more tips on video marketing!