Are you ready to use custom explainer videos for your brand? Are you familiar with the different types of explainer videos? 

Let’s start by taking a look at this video first: It’s time to choose the explainer video type that will suit you the best.

Character Animated Videos

Also called “Cartoon Videos”, because they use cartoon character animation to explain what your brand or product is all about. These characters are custom created to fit your character personas, so this kind of video will really reflect the spirit of your brand.

Character animated videos are a really powerful resource because they catch attention pretty quickly, and are also memorable and interesting. They are perfect when you’re directing your messages to your consumers (B2C markets), because they create a strong emotional bond with them.


Whiteboard videos are a great way to catch your audience’s attention by using the power of storytelling. This is because the story is being created right in front of their eyes!

Traditionally, it involved using a real whiteboard, an illustrator and a camera; but they are now fully digital (but still charming). This upgrade allows you to introduce some interesting special effects, like 2D character animation and some coloring (but not too much, remember it’s a whiteboard video!).


Related article: How to Make The Best Whiteboard Animated Video


Live Action Videos

Live action videos are great for showing the real people behind your brand. Who are your consumers, who is your team? While animated explainer videos are fantastic for you to show complex aspects of your products or your brand (in an easy way); live action videos are a good option for companies that are looking to build a more personal relationship with their customers.



Screencast Videos

You use screencast videos when you’re trying to give an explanation about your product: They’re great, for example, for educational campaigns or when you’re trying a “try-before-you-buy” approach. It’s a digital recording of a screen paired with an audio narration.

Screencast explainer videos are a kind that is mainly used for startups, because the are cost effective  and powerful. It will only work, however, if your message pairs well with the feeling of a “tutorial”, because this is what screencast videos are best for. But if you’re running with a limited budget, this is a good place to start.


Motion Graphics Videos

If you’re trying to explain a difficult or technical concept in an elegant style, you should be using motion graphics videos. This type of video uses graphic elements (basic shapes, images, colors and patterns) to communicate a message using smooth movements.

It’s basically a more serious approach, with a strong pallet of colors and a clear message (and also uses resources like metaphors to make it more relatable to the audience). Motion graphics videos are great for using when your brand is in the financial or technological niche, and also when you’re creating a video for B2B marketing.


So, do you have a favorite now? It’s now time to go work on that great explainer video, using the type that works best for your brand. If you need help choosing one, or you’re ready to get started, let’s chat! We’re here to help.


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