The use of smartphones and mobile devices is rising dramatically. Nowadays, 80% of Internet users own a smartphone and there will be 11.6 billion mobile-connected devices by 2020. That's amazing, isn't it?
You can't ignore this fact when planning your marketing strategy. In other words, considering it for your content and video marketing strategy is a must. And, in this context, you can leverage the huge power video content has when it comes to driving conversions and sales.
Are you a mobile-app-business-person? If you want to promote your brand new mobile app, consider developing an explainer video: this resource can provide you with great benefits when it comes to spreading the word and encouraging your prospects to click on the “download” button. Keep on reading! ;)
Leveraging The Power Of Explainer Videos
Animated marketing videos are a highly engaging and fun way to tell your potential customers what your mobile app is about and how it can help them. The great thing about this format is that it enables you to connect with your audience on a more emotional level, while delivering a brief and appealing message that combines attractive visuals and animations. Let's give a quick review to the main benefits explainer videos offer to drive downloads!
Highly popular on mobile devices
Video content is not only fun, attractive and cool. It's also a powerful tool to push sales. Just take a look at this stat: 40% of consumers state that video increases the chance that they'll purchase a product on their mobile device.
Tip: psst! Don't miss these 15 video marketing stats that will help you plan your 2017!
These types of videos are highly informative, educative and entertaining. And they're also very engaging: they have a tremendous power to grab your audience's attention and keep it, giving you enough time to spread your key messages. Moreover, explainer videos have a great ROI, making them one of the best marketing tools you can resort to to promote your mobile app.
Watch this cool video that talks about a...mobile app :)
Explainer videos can set up a strong connection with your prospects towards the story you're telling: by using animated characters that resemble your target audience you can generate an emotional bond that will help you boost confidence and brand love - they will feel that the video was specially made for them and that you truly understand their problems.
Animated marketing videos pass out specific concepts and ideas in a brief and clear way. By making use of attractive visuals and animations, this format is perfect to deliver specific information that would be harder to communicate (or for them to remember) if you used another channel.
Generating brand love and brand awareness is a key step to helping encourage your prospects to download your app. In an explainer video, you can achieve this by applying the colors of your brand identity throughout the entire video: this way they will know that your brand is the one that has a unique value proposition and will give them more confidence to purchase your app.
It seems you should NEVER underestimate the power of video! :)
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