We know that making an animated explainer video is not an easy task. There are many different ways of making one and there are many video production companies in the market to choose from. But how can you tell which would be the best explainer video company for your business?Which one would suit your budget? How can you tell if they actually make quality videos?
All of the answers to these questions can be found inside our free eBook:
And these are some of the main subjects we discuss in it:
Budget Considerations: finding the best cost-effective video
We describe the main factors that affect explainer video production costs: from animation techniques to length and production deadlines, among others.
We also explain the difference between custom animation and pre-made or template animation, as well as disclose the advantages and disadvantages of each one and give some special recommendations based on your budget.
Here’s a professional fully-custom animated marketing video so that you can experience how engaging these marketing videos can be! This particular video was selected by Hubspot (the top inbound marketing platform) as one of the 20 best explainer videos on the web:
How to Measure the Quality of an Explainer Video Company
The quality on your animated marketing video effects directly on your marketing results; from the amount of people that watch the video and how long they keep on watching it for, to your position in the search engines and conversion rates. That’s why we explain how to tell the difference between a quality video company from a lame one, and also what things to consider when measuring the quality of their work.
Communication: the right feedback
Having good communication with the explainer video company of your choice is fundamental. It’s also vital for that company to have an easygoing video production process with clear stages so that you can give the proper feedback during the making of your video.
Here’s our own explainer video process so that you can get a glimpse of how we work:
Marketing Integration: how to merge your video with your marketing campaign
As an extra treat, we hand over the most efficient ways to integrate your marketing video with your marketing campaigns and make it a real success!
On this matter, we’ve written the blog piece “How our Explainer Video Got To Rank #1 on YouTube”, based on a real case study of this marketing video of ours:
This eBook sums up everything you need to learn on explainer video companies. But why settle on it alone? We have many more educational marketing resources for you to download for free in our Explainer Video Academy. Check it out before you leave and learn how to boost your video marketing campaigns!