Cartoon Animated Video
● It’s the most requested animated video style.
● It’s known for the use of humor.
● It’s one of the most appealing styles due to its colors and cute characters and, if it’s well crafted, allows you to grow high brand presence by using the colors of your brand.
● It can team-up with the motion graphics technique in order to explain complex ideas without losing the human touch.
Whiteboard Animation Video
● It’s a popular animated video style and one of the first ones around.
● It’s excellent to use to explain complex concepts, due to its great educational power.
● They’re highly catchy and engaging.
● Character animation in this video style grants a human approach towards your audience.
Then which one would be the best explainer video style? Sorry to let you down, but we can’t decide on a winner: it all depends on who the video is targeted to and what your marketing objectives are (that’s exactly what you want to achieve with the video).
Let’s see when each of them would suit you better:
Cartoon Animation Video Is Better:
1. If you want your video to be super short (under 60 seconds)
Cartoon animation allows you to explain concepts pretty fast. Explaining things quickly on a whiteboard video is a bad idea though. Why? Because whiteboard animation is nothing without a hand drawing in front of your eyes, and this takes a few extra seconds. Therefore, within a 30-second video you’ll need at least 10 seconds to give the hand enough time to draw.
Watch this cute 30-second cartoon video of ours:
2. When colors and design are a vital element of your brand
In some cases, brand colors are a fundamental element of a product or service so crafting a black-and-white video (as a whiteboard video) would be a terrible idea. Your brand won’t be properly represented by a black-and-white video and that will certainly demise the marketing results you’re expecting to get with it.
For example: if you’re trying to promote an app in which color and design are vital, whiteboard animation won’t be able to deliver an accurate illustration of it, because the idea behind the whiteboard technique is to simulate scratched hand drawings. Perhaps your product is indeed explained correctly but it won’t be that visually engaging and it won’t suit your goals and expectations. Hence, you’ll miss the desired effect of using colors.
Again: always focus on your target audience and your marketing objectives.
Watch the use of colors in this cartoon animation video:
3. When you’re looking for fun!
Cartoons have been used for decades to make people laugh. A whiteboard animated video can add some humor, but it can’t have the fun beat and rhythm of cartoon animation, due to the hand’s timing once again. Besides, cartoon videos allow greater character transformations. It’s no coincidence why animated cartoons for kids are so popular!
Whiteboard Animation Video Is Better:
1. When you need to explain a really complex concept
Don’t get us wrong: cartoon videos can explain complex concepts too, but they need the aid of another technique, such as motion graphics. Whiteboard videos, however, immediately incline the audience towards an explanation. It’s like being in a classroom in front of the blackboard while the teacher explains something; you know down deep that you’re in for a new lesson.
This whiteboard animation of ours delivers a pretty complex click fraud explanation in a fun and engaging way. Check it out:
2. When you need to add written words
In whiteboard videos, many times you need to write down some words, like the name of a service or a factoid. Typography and voice overs make these words stronger, and therefore the overall idea of the video. That’s another element of the highly educational power of this technique.
3. When you need your video to be a bit longer (over 90 seconds)
It’s never convenient that your video goes on for too long, but sometimes you don’t have a choice.
In case you need an animated marketing video of over 90 seconds, we recommend you use the whiteboard technique. As we explained before, the presence of the whiteboard and the classroom suggestion predisposes the audience towards an educational setting. Besides, the fact that the drawings are created before your eyes grows expectation and makes them highly engaging.
Ok. We couldn’t find a winner, but we’ve described in detail two of the best explainer video styles for your business. Here’s a fun animated video that will guide you through the most popular styles around:
We hope this knowledge had been useful for your business and helps you to find the video style that suits you best!
Now, for greater video marketing knowledge for your video marketing campaigns, visit our Explainer Video Academy, the first online spot exclusively dedicated to deliver useful educational resources for startups and entrepreneurs.