When it comes to explainer videos, there is so much to choose from!

Audiovisual resources enable you to create a world of your own, which is really exciting but can also be puzzling: from all the explainer video styles out there, which should you choose? There are five main explainer video styles:

  • Screencast videos
  • Cartoon Animation
  • Whiteboard Animation
  • Motion Graphics
  • 3D Animation

Discover with this guide the key features of each explainer video style so you can decide which one will better suit your business and your customers.


#1: Screencast Videos

If you’re on a low budget but still want to show your audience how your product or service works, a screencast video might be the best explainer video style for you.

The approach is super simple: you just have to capture your screen with your computer or smartphone and showcase how your product or service works. As screencast videos tend to dig into details, they are usually longer than other explainer videos.

Although screencast videos might not be as compelling as other explainer video styles, they can be a good solution while aiming for more complex videos for your next campaign.

#2: Cartoon Animation

By far the most popular explainer video style, cartoon animated videos are the most engaging and fun to watch.

Usually, they portray a character –inspired by the company’s buyer persona– who has a problem –aka your audience’s problem– and looks for a solution, which will be… your product!

As they are all about people, cartoon animation is a great explainer video style for business to consumer (B2C) markets. Nonetheless it can be used for business to business (B2B) companies too: take into consideration behind all businesses there are real people who want to connect. If you are a B2C company and are keen on finding a friendly approach to your campaigns, this explainer video style might be the one to choose!

#3: Whiteboard Animation

This is, by far, the most didactic explainer video style: it is excellent for explaining complex products in a simple and engaging way.

As the story is created in front of the viewers’ eyes and the graphics show synthetically what is being narrated by the voiceover, it is the ideal type for IT solutions, computer software and business to business (B2B) campaigns.

#4: Motion Graphics

Motion graphic explainer videos look awesome! This explainer video style enables you to bring graphic design to life through animation. In motion graphic videos, shapes, lines and visual elements convey a message through elegant movements.

As they help make graphics and figures clearer, motion graphics videos are the best style to convey abstract or complex concepts from the financial and tech industries.

#5: 3D Animation

If you are looking for the fanciest explainer video style, then 3D animation is for you. You can incorporate it in certain highlighted parts of your video or make a full 3D explainer video, either way the result will be astonishing. It is the ultimate way to give a state-of-the-art look to any product or service.

As it is the most complex type of explainer video, 3D animation is well suited to businesses with big budgets and  lots of time for the production process. Startups may want to leave it for later!

As you can see, there is an explainer video style to suit every need. What is more, the different approaches can be combined so you can end up with a unique and engaging video that will suit your audience perfectly.

To dig even deeper into explainer video styles, be sure to check out our very own explainer video on this matter:

Always remember: whichever explainer video style you choose, get creative and have fun in the process!


explainer videos the ultimate marketing tool


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