Not all animated explainer videos are created the same way. In fact there are several animation styles around; some are short and fun and others are fancy and visually outstanding. The most important thing here is that some styles suit certain marketing objectives and certain target audiences better than others so you need to choose wisely when making one for your business.
Today, you’ll learn how to tell the difference among animated video styles and also when to use each one of them!
We’ve made a video called “What is the Best Explainer Video Style for your Business?” that explains each video style and their most common uses. Then we describe each style and when to use each one. Read on!
1. Screencast Videos
A simple capture of a computer screen or a smartphone can be used to showcase how your product or service works. They’re longer than other animated marketing videos because they give a thorough end-user explanation.
When: Screencast videos work great on try-before-you-buy campaigns. They’re a neat first step for low-budget startups, before aiming for more complex videos in future campaigns.
2. Cartoon Animation
These videos are also called character animated videos, because they use custom-designed animated characters to bring emotion and personality to the animated video (and therefore to the brand itself). They’re fun, catchy and memorable.
When: Cartoon animation is one of the most requested styles in the business to consumer (B2C) market due to their lovable characters, engaging storytelling and audience identification power. However, they can suit business to business (B2B) companies that need a friendlier approach.
3. Whiteboard Videos
Whiteboard animation videos are highly engaging because the story is being created in front of the viewer’s eyes. This traditional technique was made by an artist who drew on a whiteboard. Nowadays, these videos have become digital but still try to recreate the classic procedure.
When: Due to their educational approach, whiteboard animations are perfect to use in order to explain complex information in a straightforward way. They’re the #1 choice for marketing IT solutions, computer software companies and business to business (B2B) campaigns.
4. Motion Graphics
The motion graphic technique is based on bringing graphic design to life through animation. It uses graphics elements (shapes, colors, patterns and such) to convey a message through an elegant movement.
When: Like whiteboard animations, motion graphic videos are great to use to convey abstract or complex concepts but they do it in a fancier and “more serious” fashion. Companies from financial and techie industries use this type of video to grow their brand presence and audience engagement levels.
5. 3D Animation
A 3D-animated marketing video can be amazing but crafting an entire 3D animated video is super expensive (not to mention several months of hard work). However, some small companies like to add a few 3D elements to give cartoon or motion graphic videos a cutting edge look.
When: Limited-budget startups may want to step aside, but when the budget and production deadlines of your company are not a problem, a 3D-animated video can be outstanding!
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