Get your samurai sword ready, because we’re chopping some videos today!
So, you’re planning on embedding a beautifully crafted animated explainer video on your landing page? That’s awesome! Actually, it’s one of the best marketing decisions any company can make.
But, you must be very careful; there are some ugly, evil videos out there that need to be beheaded so they never even appear on your site!
Explainer videos describe your product or service in a few seconds, so you must be very smart not to fall into some of these extremely common video mistakes. Let’s just kill them now!
1. THE NEVER-ENDING VIDEO
It’s not that your story might get dull or boring. The key problem with a long video is that you’ll sadly watch your viewership metrics drop-off fast.
According to Wistia, 30-second videos are watched all the way through by 85% of your audience, while average 120-second videos are viewed by about 50% of them. Longer videos are usually a no-go.
2. THE DISRESPECTFUL VIDEO
Every country fights for its own language. It’s important to keep that in mind, in order not to displease or offend your audience. Voice talents pretending to speak another language are a poor option. Native professional voice-over talents must be your first and only choice when recording the audio for your animated explainer video.
Robotic software dubbing just does not have good results either. You will notice, and your customers will notice. This unprofessional technique is, believe it or not, still being used many corporate video production companies though. In three words: keep it real.
3. THE AIMLESS VIDEO
Lights, camera… and Call-To-Action!
Without integrating the action you want visitors to take after watching your animated marketing video, your efforts will be worthless.
Ask them to subscribe, invite them to click on your landing page, encourage them to share your video. And, don’t ever forget to place the call-to-action button on a visible place next to the video.
4. THE NARCISSISTIC VIDEO
It is true that animated explainer videos are most effective when they aim to meet specific performance metrics or a precise goal.
The main problem is when you fixate on your company’s assets and overlook your audience. So, talk about the main concerns of your potential customers, talk about their interests and needs and how you can solve them. Don’t focus exclusively on how great and beautiful your brand can be, simply because you’ll never get to engage.
5. THE WORST VIDEO
Picking the right corporate video production company is one of the key factors that will determine whether your campaign will be a success or a massive failure.
Take your time, look over portfolios and landing pages and aim for professionalism. Make sure the style and approach of the company you choose suits best your marketing objectives. Remember that the resulting animated marketing video is an open statement of your product or service. The wrong company may lead to misreading messages but the right one can boost your brand image to the stars!
Be cool-blooded, be ruthless, follow this killer advice, and you’ll be ready to go for the best animated explainer video ever. Here’s the full Death List Five so that you never make a mistake. Good killing.