Yum-Yum-Videos-explainer-video-production-company-APPIER-2-THUMBDigital marketing has become an essential resource to promote brands, build loyalty and increase sales. The many different digital marketing activities have been evolving tremendously over the past years: Marketing videos for instance, such as  animated explainer videos are one of the most useful resources in digital marketing.

They have had terrific growth over the last decade and look very promising for the next few years. From 2005 when 69% of online users watched or downloaded videos and 14% of them uploaded or posted videos online, till nowadays, when 78% of online users watch or download videos and 35% of them upload or post videos online…there´s been a lot of water under the bridge.

mobile-advertising-apps-animationAnimated video production for Appier

Just to have a big picture of how videos have evolved and what they will bring in the future, download our free infographic The Future of Online Marketing.

Now let´s go over 5 video marketing facts that every marketer should be aware of…

1. YOUTUBE: THE 2ND LARGEST SEARCH ENGINE ON EARTH

Everyone knows that Google is the king of the kings, but when talking about video search specifically, YouTube comes to the top of your mind. Every business that doesn´t have a YouTube profile yet should go run now, set up a YouTube account and show the world what they´re doing to make their users´ life easier. Of course, achieving the first position in YouTube´s ranking can be a tough challenge. To help you out on this matter we´ve developed the free eBook “How to rank #1 with your animated explainer video on YouTube”. One more thing: YouTube videos rank on the first page of Google results, so make sure to take advantage of what this terrific platform can do for your marketing strategy.

youtube-finger-clicking-on-love-heartAnimated video production for Numbridge

2. VIDEO ON MOBILE DEVICES

Smartphones place as the #1 device to reach millennials. But what’s even more interesting is knowing that for this special group, watching videos on smartphones it’s far less distracting. According to a study carried out by Google and IPSOS, video watching was the sole activity just 28% of the time (the rest of the time participants were involved in another activity such as eating, using the computer, or cooking). Alternatively, video activity was the sole activity for 53% of mobile video sessions.

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3. EXPLAINER VIDEOS AS THE NEW MARKETING TREND

Animated marketing videos have become one of the favorite marketing tools for many businesses. Animated explainer video productions work as a great way to explain your unique selling proposition or to promote your product using a cool, entertaining and educative approach. This marketing content entails huge benefits such as brand awareness, sales increase, SEO empowerment, and much more.

Look at this great example of a high quality animated video. This video was selected by Hubspot, the main inbound marketing site in the world, as of the best animated animated marketing videos of 2015:

3. FACEBOOK IS BECOMING A NEW YOUTUBE

Facebook will become the next ‘must upload website’ together with YouTube. They have recently announced new features for videos for the upcoming months, such as suggested videos, the possibility to watch videos while multitasking and saving videos to be viewed later. Facebook video will certainly stand even stronger over the next few years: it´s a great place to share video content that is worthy of being shared and on top of this, they are investing more in the medium.

facebook-social-network-of-likes-worldwideAnimated video production for Appier

4. BY 2017, 74% OF WEB TRAFFIC WILL COME FROM VIDEO

This means videos will be responsible for nearly three-quarters of all Internet traffic by 2017. That´s amazing. The latest data suggests that savvy marketers are investing in video marketing to make their audience click their sites from across the web. Ignoring the power of video content would be a huge mistake!

mobile-video-advertising-powerAnimated video production for Appier

Videos will rule the Internet. Every statistic supports this. Videos are the future of marketing and you shouldn't miss the train. Learn more about the future of marketing and the role that video will play in this special article we´ve made for you! But first, take some time and visit our Animated Marketing Video Academy, where you’ll find information free infographics, slides, eBooks, and the best explainer video production tips!

The Explainer Video Academy - Turn your Visitors into Customers and your Customers into Fans. Want to know how? Click here to receive monthly tips about Explainer Videos!

 

Related posts:

Brand Awareness: Make People Recall your Brand

How to Make an Animated Video (step-by-step)

The 3 Most Popular Animated Video Styles

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