To be a good marketer you need to understand the psychology behind your target audience. Based on this, you also need to create relevant and compelling content to grab their attention.
Animated marketing videos stand out as a great tool of marketing to educate, compel and teach your audience about the product you offer…and between them and psychology, there is much more in common than what you might think. Learn the key role psychology plays in the field of animated explainer videos and how they can help you boost your conversions and sales!
Animated video production for Project Status
GRAB YOUR AUDIENCE'S ATTENTION
The first step before sending a message is grabbing your audience's attention. According to PhD psychologist Susan Weinschenk, we pay attention to movement and noise and animated explainer videos present themselves as a perfect mix in this sense. When we combine auditory and visual senses, their level of attention rises dramatically…and then you have the potential customer right there to listen what you have to say.
Animated video production for Remarkety
TALK ABOUT YOUR PRODUCT IN JUST A FEW SECONDS
People prefer images and movement to plain text. Moreover, an average person retains only 10% of what they hear but 50% of what they see. Video content has been demonstrated to be one of the most efficient techniques to explain things in a fast and catchy way. Animated marketing videos in particular give you the chance to explain your business idea or product in just a matter of seconds. You don't have much time to convince your audience… and animated explainer videos are an interesting tool to give your potential customers what they expect, in a quick, appealing and entertaining format.
You only need a few seconds to explain your product in an animated marketing video. Here’s an example of just 30 seconds:
GENERATE IDENTIFICATION AND TRUST
If you focus your video on your target audience and their problems, you will generate a special bond between your company and them. You will not only gain their trust and interest, but you will also generate a strong identity: they'll feel recognized in the story you're telling, the problem you present (which is, in fact, THEIR problem) and the solution you offer (by explaining why you're better than your competition), all this along with characters and backgrounds that speak to them. You will make them feel like you really understand them and that you can help them with the best solution.
Take a closer look at the video we made for Gigtown, selected by HubSpot (one of the most recognized sites in the world for inbound marketing) as one of the best explainer videos on the web. See how we deal with the audience’s problem, the design of the characters to generate identification and the use of the brand’s colors.
MAKE YOUR AUDIENCE REMEMBER YOUR BRAND
Colors have a strong effect on the human brain. According to Kissmetrics, colors increase brand recognition by 80%. Plus, brand recognition is linked to customer's confidence and trust. By applying the colors of your brand to your animated marketing video, you reinforce your identity and make it easier for your audience to associate and remember your product and value proposition. Moreover, you reinforce your brand's personality and consequently the image and feeling you pass on increases your level of persuasion.
Another example of how you can use your brand colors in a video:
It's a fact that people absorb more information from video than text. As we've seen, animated videos have a strong impact on people's psychology: they play a key role in grabbing your audience's attention, generate brand awareness, identification and trust. But are there any other specific ways in which they help you grow conversions and sales? The answer is: “Without a doubt! “
Animated marketing videos are a good resource to use to increase the time visitors spend on your site...from 8 seconds up to 2 minutes on average! That's a huge increase. This helps you rank better on Google and on top of that, you gain exposure and visibility. Animated video productions also adapt perfectly to mobile devices, and you know how important it is nowadays to include the mobile channel in your marketing strategy. Besides this, video content gives you the chance to be on YouTube, which is actually the second largest search engine on Earth. Video content also appears in Google’s search results and this increases your organic traffic more and more…All of this leads to more conversions and sales: the more people you have visiting your site, the more people you can convince of how great you are.
Do you want to learn what else animated videos can do for your business? Read this article and discover it by yourself! We also invite you to visit our Animated Video Academy, where you’ll find eBooks, infographics and slides. Or else keep browsing our blog to get the best explainer video production tips.