Having an animated explainer video on your website helps your business increase its conversions and sales. But, in order to make that happen, you need your potential customers to get to your website first.
Long story short: you need to attract as many visitors to your website as you can. And you can achieve that by implementing a killer SEO (search engine optimization) strategy.
The great thing about these marketing videos is that they can also help you make your website more attractive to the most important search engines. Let's find out how they do it!
Here’s a cool animated video example (selected by Hubspot as one of the best explainer videos on the web):
1. Extended Visits Mean Extended Business
Your website needs to have a remarkable presence in Google, the most important search engine in the world. If you want to get a great ranking for your website in Google, you need to take into consideration the amount of time your visitors spend on it.
This is known as the average visit time, and it follows the premise that the more time people spend on websites the higher they rank. Today’s average visit time is just around 8 seconds, which is not enough, as you can imagine, to promote your product and to persuade visitors into making a purchase.
A good animated marketing video will boost your visit times by 2 minutes on average, which is close to a 1500% increase! This will make your website rank higher in Google, making it easier for people to find your website. It also gives you extra time to explain your product or service, multiplying your chances to convert. It’s a double-hit combo for your business!
Watch this cute animated marketing video and see how the story quickly grabs your attention and makes you want to watch it all the way through:
2. YouTube Is The Best Second
Even when it’s crucial to leave your mark on Google, your efforts shouldn’t be focused exclusively on it. You also need to seriously consider gaining presence and momentum on YouTube -the 2nd largest search engine and 3rd biggest social network in the world.
A video on YouTube can work as an independent marketing entity. If someone finds your video on YouTube, you should make sure to include further information about your company (a blurb, links to your website and your social networks) in the video description section, for example. That way, the viewer is able to find out more about your company in case they like what they’re watching.
Investing in YouTube ad campaigns as a first push at the beginning is another useful way to become more popular on this social network. Considering YouTube’s reach and power, that initial expense will be more than beneficial in the long term.
Over here you can download our exclusive free step-by-step eBook on how to rank #1 on YouTube. The whole guide is based on the success of the following animated video of ours, which ranks #1 on YouTube and thousands watch it every month!
Here’s our successful video called “What is the Best Explainer Video Style for your Business”:
3. In Online Marketing, Sharing Means Promoting For Free
Animated videos work as perfect resources for online marketing campaigns basically because they are the most shared type of marketing content. This means that if someone likes what they’re watching, then it is highly likely that they will share it with the rest of the world. In this act of sharing, you’re getting an additional, impactful, and free marketing campaign.
But sharing won’t happen automatically! You need to take care of the content you’re creating throughout all of your channels (landing pages, blog posts, social media accounts, etc.), so to effectively communicate with your visitors, and encourage them to share it.
This is how having an explainer video helps your SEO efforts, which is the first step toward making a successful marketing campaign which leads to actual sales. Being aware of the power of these videos is essential to making the most out of them.
If you want to learn more about these animated marketing videos, visit our Explainer Video Academy and get our free educational resources (from eBooks to infographics and slides) to help boost your video marketing campaigns. Or else keep browsing our blog to get the best explainer video production tips around.