If you are into content marketing, you already know that videos are taking over!
Video content provides the value, relevance and flexibility consumers need and goes along with our mobile lifestyles.
Because of this, a lot is being said about content marketing. But what is the real value behind this trend? Let’s talk some facts and figures.
#1. Video Content Helps Brand Remembrance
Videos are extremely lively and visual, which makes them the best type of content to stimulate our memories, much more than text and even images and infographics.
A great marketing video will represent your brand aesthetically, which means from second zero viewers can relate that content to your business. On top of that, videos play with the time factor! This means more exposure time to your brand, which strengthens memory recollection in return.
No wonder 80% of customers state they remember a video they’ve watched in the last month.
#2. Videos Are Easily Watchable On Every Device
Know what responsive design is? Also called RWD, it is an approach to web design which focuses on allowing webpages to be viewed in response to the size of the screen or web browser one is viewing them with. Responsive web design not only offers the best viewing experience, but it is also one of the requirements for having a good organic ranking on Google.
Video content is a great ally for your responsive site. It fits perfectly on every screen size and site design, making it user-friendly even for mobile consumption… which is growing every day!
#3. Videos Are Being Shared All Over the Net
Videos have high engagement rates because they are visually attractive and compelling. They enable easy storytelling and can capture emotions through the portrayal of characters, animation, sound effects, music and even voiceovers.
What happens when you love something? You want others to see it too! That is why around 92% of people who watch online videos share them with others. Way to expand your reach!
#4. Video Content Comes In Every Shape and Color
Video growth is so fast-paced that different forms are emerging simultaneously and becoming increasingly popular. For instance, take the recent burst of live video. Facebook, YouTube, Twitter, Snapchat and now even Instagram enable users to share live videos with their followers.
If TV advertising used to be the most important source of income from ad placements, live video can be the ‘it’ thing for our new digital era. And the same goes with many other forms of video content, like animated explainer videos. Combine them in a strategic and thoughtful marketing strategy for best results! Check this one for example:
Yummy Tip: If you want to know more about how videos can boost your inbound marketing, take a look at our free resource How To Boost Your Inbound Marketing With An Explainer Video.
#5. Need a SEO boost? Think about video!
Did you know that 65% of business decision-makers visit a website after viewing marketing video content?
But not only can videos drive people to your site, they might lower your bounce rate too: as videos are really engaging, they help viewers become interested and hooked on your content and they will most probably continue navigating your site for more information.
On top of that, placing an engaging marketing video above the fold on your landing page will help increase your time on page metric, as users will remain until it is over and they might even replay it or watch some parts again!
Numbers don’t lie! Video content is the ultimate resource to help your marketing drive results. If you are thinking of starting with video content, why not make an explainer video? Drop us a line and we’ll be happy to help!