So, you’re looking for a great piece of content to boost your online business. Have you heard about animated explainer videos? Do you know exactly what they are and how they work? Let us explain it for you:
Explainer videos are short marketing videos that effectively tell your potential customers, in about 2 minutes, about your product or service. Most of them are animated and they’re great marketing tools which can deliver a business idea in an engaging way to any kind of target audience.
But why do most marketers use these animated marketing videos in their campaigns? Well, because (besides the initial marketing advantage) they can:
● Increase sales (they grow conversions by 20% on average).
● Make visitors stay longer on your website (from 8 seconds to 2 minutes on average).
● Drive online search visibility (online videos are more likely to appear higher in a Google search).
● Build brand trust (viewers are more likely to share content and purchase after watching an explainer video).
● Create social buzz (video is the most shared content on social media).
In addition, the use of lovable characters and engaging storytelling creates an immediate emotional bond with the viewer, building trust and empathy within your audience.
Overall, marketing videos are essential online marketing tools that can help to promote any kind of business, boost online branding and enhance website strategies.
However, these animated marketing videos are not all created the same way; there are different techniques and styles used when making them. The most common animated video styles are these:
1. Cartoon Animation
Animated characters bring emotion and personality to your brand. They capture attention quickly, are really fun to watch and create memorable stories at the same time.
2. Motion Graphics
Graphic elements (such as shapes, colors and patterns) come in motion to convey a message with elegance. It’s a great style to use in order to explain abstract or complex concepts.
3. Whiteboard Animation
This style basically recreates an artist drawing on a whiteboard. It’s highly engaging because the story is created in front of the viewer’s eyes and, due to this educational approach, they’re great to use when trying to explain complex information in an entertaining way.
You can explore every one of the animated video styles inside one of our all-in-one eBooks. But, for the time being, let us give you a quick introduction of the most popular ones through a fun video:
Are you ready to know more about what an animated marketing video can do for your business? There’s more from where this article came from: download our eBook “How To Improve Your Marketing Campaign with an Explainer Video” and dive into the online video world, learn about marketing videos’ benefits and analyze successful case studies.
Now, if you want even further video marketing advice, visit our Explainer Video Academy to get all of our marketing eBooks, infographics and slides for free!