Once you have created your first animated explainer video, you will ask yourself the inevitable question: where should I host it? And there are plenty of options: here are a few of the better known options out there, and a brief discussion of their pros and cons.
By now, just about everyone in the world has heard of YouTube. And for most people this will be the first video sharing platform that they think of. After all, it is the most popular video platform on the Internet, and the second most popular search engine behind Google. It’s free, easy to use and quick to set up, making it a great place to go viral.
However, it’s important to keep in mind that it is a social network, and not a business network. You can’t really customize the video player, so if you embed a YouTube video on your site, the look and feel will probably clash with your branding– not to mention the infamous pop-up ads, which will impact negatively on your video. YouTube’s video analytics tools are quite decent, but are by no means exhaustive on the finer statistical points. Since YouTube is part of Google, videos index strongly for SEO, but more than likely traffic from your website will be driven to YouTube, and not the other way around.
Although not quite as popular as YouTube, Vimeo attracts over 100 million unique visitors per month and has more than 22 million registered users. It is also easy to use and has a social network dynamic, with 15% of its traffic coming from mobile devices. Initially this platform was used by artists and designers who wanted to share their work and portfolios online, so the video player has retained a clean look and feel, and also includes a powerful enhancer tool.
The video platform is seen as a hipster version of YouTube which especially caters to the HD crowd. The video analytics are fairly basic and focus mainly on numbers of “likes” and “shares”, but you might find them lacking for greater level of detail. Vimeo is not very helpful in terms of SEO, because like YouTube, the videos redirect traffic to its own site, and away from yours. If you use the network for commercial purposes, there is a $199 yearly fee for hosting, as well as different pricing options.
Brightcove is another platform for animated explainer videos which has grown to become a favorite among leading media companies around the world. This is because Brightcove’s strength is its flexibility, and their video player can be customized to match your website and branding.
Brightcove's video analytics tools are very complete and there is a lot of information. If you are a large company with a very dedicated marketing team who can really make the most of the analytics, then this may be the right option for you. There is a 30 day free trial and then if you want to go ahead with the service, there are different prices according to varying hosting options.
Wistia is another platform which prides itself on hosting not viral video. Its interface is clean, simple and easy to use, enabling you to share and track your video online. You can play with the appearance of the video player to make it blend with your page, and you can add social buttons, clickable call-to-action and add a “turnstile” option to collect emails. You can also add captions to your video, as well as video thumbnails to your email campaigns.
Wistia's video analytics and video marketing tools are powerful, and there is plenty of visual information to measure the success rate of your videos, such as engagement graphs and heat maps, which show where people drop off and which content performs best. Wistia incorporates your video on the sitemap for better SEO results, making your page rank higher by bringing more traffic. There are different price options as well as a free trial account.
So, where should you host your explainer video? There is no one right answer, but you can begin by matching your content with the video hosting platform that best suits your needs. We hope that the above descriptions have been helpful to help you get started; and if you want even more video hosting and video marketing advice, don't leave before you download our latest eBook down below.