Creating a video and promoting a video are two different things. One of the most common mistakes we see around online businesses is that they do not pay enough attention to the promotion and distribution of their animated marketing videos.
You need learn how and where to spread the word about your new animated explainer video, but where do you start? Don’t worry, we've got you covered! Here are the 5 best spots online to promote your video:
1. Your Homepage / Landing Page
Your landing page is kind of an obvious spot to place your marketing video, but do you know where to place it exactly? A typical mistake is when people place it way below the viewer’s eyesight. Most viewers don’t scroll down on websites, so in order to get their attention quickly you need to place your video above the fold (making sure that it’s visible when you enter the site).
Whether you are using your own homepage or a landing page for your video marketing campaign, you need to make it easy for your audience to find and play your video. Don’t hesitate to use visuals (like arrows) to guide your visitors towards your video. Also, make sure the play button is nice and big so it entices users to click on it.
2. Your Social Media Channels
Simple, cost-effective and easy to control; social media is a must-have addition to your video marketing campaign. It’s free and can result in word-of-mouth marketing and create great viral buzz!
Almost every social media channel has options for you to promote your video and help spread the word. And if they’re not doing native video promotion yet, they’re just about to: Twitter has recently launched a beta version of Promoted Video Ads and, according to Mark Zuckerberg himself, Facebook will turn towards video marketing next year. Target your audience by investing some money in social media video ads in order to obtain new leads and gain widespread exposure.
Don’t be shy and re-post your video weekly on Facebook, and several times during the week on Twitter. Be consistent and insistent.
3. Your Own Blog
Embed your animated video on your blog. Not only will it spark more interest than a typical text-only post, but it will also enhance your page organically in the search engines, like Google.
This happens because a website’s visit time increases from 8 seconds to 2 minutes if there’s a video on it; people love video content, causing Google to consider your page as of interest and ranking it higher in its search engine. Boost this advantage by posting useful content consistently and regularly on your blog.
If you’re hoping for more from your email marketing campaigns, recent research by Forrester shows that explainer videos and email are a match made in heaven. Click-through rates grow by 200-300% when video was included in business email marketing campaigns. Also, simply having the word “video” in the subject line of the email increases the open rate by 7 to 13%.
So, if that database you worked so hard to build has been languishing in the dust, your new video is ready to change all that.
5. Paid Ads
The benefit of paid ads is that the results are immediate. Organically driven traffic results can take months to accomplish. By using paid ads, you can achieve quick results, while also testing your marketing assets.
Paid media lets you focus on specific target markets and also lets you track your customer interactions, so you can actually know your cost per lead.
FINAL ADVICE: Get Creative!
Use every opportunity to share and promote your new marketing video. Connect with influential bloggers who have an interest in your area of business. Ask your business partners to promote your video on their blogs or social networks. Brainstorm with your team to generate new ideas. Have fun and get creative!
So now you’ve learned where to place your animated explainer video once it’s done. Follow our advice and share it everywhere!