Who doesn’t love whiteboard explainer videos? Those cute black-and-white animated videos made in front of a whiteboard are just awesome!
Traditionally, these animated marketing videos were being recorded with a real artist drawing the story on a whiteboard while a voice actor narrated the story in real-time. But that was the past! Nowadays, whiteboard videos are all fully digital because they’re faster to produce and more affordable too.
But is that the only benefit of being digital? No way! There’s a great advantage that not every whiteboard explainer video company is using, one that can actually change the whole concept of whiteboard animation: the use of animated characters! Oh yes; the mix of these 2 techniques leads to amazing results! Watch a fine example of what I’m talking about:
Whiteboard videos have used characters from the very beginning but they weren’t animated! They only stood there, lifeless, or just moved a little. We’re talking about full character animation here: the entire power of the digital world plus motion graphic magic!
See how the use of animated characters enhances the final result? It makes the animated video way more dynamic, way more fun and -especially- way more human! With the mix of cartoon characters and whiteboard animation you get the best of both worlds: the educational and dynamic power of whiteboard videos plus the fun and human approach of character animation.
Of course, this can only be done if you create a custom whiteboard video and not a template one (read this article to learn what I mean). The problem is that not every explainer video company does this, so you need to keep your eyes open when picking one.
Do you want more great examples? Here’s another one, just in case:
I hope this has been useful for your video marketing plans! Now, if you want to learn more about the different explainer video styles for businesses, read our neat blog article and don’t forget to visit our Explainer Video Academy, where you can get all of our educational eBooks and infographics for free.