We get it; when you run a small business you need to wisely capitalize your budget in advertising because you don’t have plenty of money to burn. What you need is a cost-effective marketing tool that can offer a good return on your investment and fulfill your marketing goals at the same time.
An animated explainer video can offer you that and so much more because they present such a large list of benefits for your startup that make your investment worth it every single time!
Let’s read the main marketing benefits of these marketing videos and learn why using one is a great idea to promote your startup:
1. It’s The Quickest Way To Explain Your Business Idea
A marketing video can draw people’s attention and explain how your startup works in a matter of seconds; it’s the perfect pitch every time!
And that’s not just great to deliver your business idea quickly; it’s also awesome to keep new visitors on your website. It’s field-proven that a marketing video placed above the fold on a website increases its average visit time by 2 minutes. Considering that viewer’s average attention span is of 8 seconds, that’s an outstanding 1500% viewership boost!
2. Increases Your Sales
Several case studies have taught us that a single animated marketing video can grow conversions over 20% on average. Crazy Egg grew its conversion rate by 64% with one of these videos, for example.
The truth is that these marketing videos don’t just explain how products or services work, they’re also incredibly compelling, which make your sales and conversions grow higher!
3. Boosts Your Online Visibility
Google rewards websites with large viewership and visit-time rates, ranking them higher in its search engine. As we just mentioned, animated marketing videos on your website make people stay longer on it; therefore they are also a powerful online visibility grower!
Besides, the fact that it’s a video allows your startup to be present on YouTube, which is the world’s 2nd largest search engine, and makes more people know about your startup.
In order to rank high in YouTube, you need to set up a wise SEO (search engine optimization) campaign and boost your video’s potential. Our brand-new eBook will help you with that:
4. It Builds Branding Like No Other Marketing Content
The possibility of customizing animated marketing videos makes them a mighty branding tool also.
Custom animated characters, colors, landscapes and visual elements help you to build a personal brand, getting your audience closer to your startup, eventually turning your leads into keen customers into passionate brand promoters!
Check how we used the colors of the mobile app in backgrounds, characters and devices to grow this startup’s online branding:
5. It Has Great ROI
Due to all of these marketing benefits, it’s no surprise that 52% of marketers all over the world have chosen marketing videos as the online content with the best ROI (return on investment).
Now, in order to get the best ROI from your video, it should stand out among the rest. That’s why we always recommend for your video to be made by a professional explainer video company that can offer a fully customized one (not just a template animation). Perhaps pre-made animation can cost a fraction of a custom animated marketing video, but in the long term it won’t fulfill your marketing objectives and will end up costing you more money.
There’s no doubt why an explainer video is a great idea to promote your startup. Now do you want to make a great one? Give us a call!
Now, do you want further video marketing wisdom for your startup? Get inside our Explainer Video Academy and download our free eBooks, infographics and slides to boost your campaigns, or else keep browsing our daily blog to get the best explainer video production tips.