Animated marketing videos are one of the latest online trends mainly because they can boost your online visibility and increase your conversions up to 20 % on average. The thing is, there’s not one but many explainer video styles out there (such as cartoon animation, motion graphics, 3D animation, and so on), and each one of them suit different kinds of businesses and marketing objectives.
Then when’s a good idea to use the whiteboard animation technique for your explainer video (like we did in this one)?
Today we’ll point out 3 specific reasons when and why you should choose this technique over any other. Let’s check them out:
1. If You Need An Educational Approach
If you have a complex service or product and need to make an explanation with an educational approach, the whiteboard video style can be a great choice. Because these are made on a whiteboard, people already expect to receive a lecture; whiteboards have the power to bring back school memories. This feeling makes the audience pay more attention and be more willing to learn and keep on watching, way more than other animated video styles!
2. If You Need More Time Than Average Video Length
We always recommend that an explainer video should run up to 90 seconds tops. But there are circumstances where you need a longer video no matter what, due to its complexity or its amount of vital information. The great thing about whiteboard videos is that the story is created in front of the viewer’s eyes, making it super engaging and keeping the audience engaged for much longer.
3. If You Want To Explain A Complex Idea Without Losing The Human Touch
Whiteboard animation videos are outstanding tools: they can explain the most complex business ideas without boring the audience, because they apply funny stories and characters to the explanation. In other words, the awesome thing about whiteboard videos is that they allow you to explain complicated stuff without losing that human touch.
Watch how we used lively animated characters in this one:
Now you know exactly when and why you should choose the amazing whiteboard animation technique when making your next animated explainer video! Use this advice wisely and get ready to boost your online business!
Now, if you want to learn more about the different explainer video styles for businesses, read our neat blog article and don’t forget to visit our Explainer Video Academy, where you can get all of our educational eBooks and infographics for free.