You’ve noticed that there are many types of content on the web to choose from in order to boost a marketing campaign. But did you know that 50% of marketers have been choosing one particular type of content as their favorite over the last few years? Today you’ll learn why explainer videos are content marketers’ #1 choice.
Content marketing is based on creating valuable and useful content for an audience. The sticking point of this kind of marketing strategy is blogging, but there are several other types of great content to choose from, such as infographics, eBooks, case studies, webinars and more. Marketers have always been after those once-in-a-lifetime types of content, those types of content that could put their brand on top and amaze their audiences. And it seems that they’ve now found it; animated explainer videos have become the icing on the cake for content marketing campaigns.
These marketing videos can explain any product or service in a few minutes and they do it easily and compellingly. But what exactly makes them content marketers’ favorite?
One of the main reasons why these animated videos have become such a great online form of content for most marketers is that they don’t just combine visual elements and add some sound. Explainer videos tell powerful stories and use audiovisual elements to explain how a product or service works in an engaging way. It’s no coincidence that people stay 2 minutes longer on a website if it has an explainer video on it; once the viewers start watching one of these videos (if it’s good enough) they will stay to the end and see the proper call-to-action, and that’s great news for any marketer!
Explainer videos also perform outstandingly in one of the marketers’ top objectives. Can you guess which? That’s right: Conversions. As we just said, animated videos create trust in your brand and this is why they can lead the viewer to the desired action, whether it’s purchasing the product or subscribing to a mailing list. This way, they’re able to grow conversions (that’s precisely turning viewers into customers) from 20% on average up to an incredible 60%!
Usually, an animated marketing video is one of the first things the target audience watches from a new brand. That’s why an animated marketing video represents your brand just as well as your logo or your website. These types of video can be totally customized, so they’re able to use the colors, styles, mood and characters of your brand. The possibility to add all of the elements of your company to them is one of their main differences compared to template animations, which are nothing but branding-heaven for marketers.
On top of this, it’s proven that video is one of the most shared types of content on social media. On Facebook, video posts are shared 12 times more than text posts combined and on Twitter, over 2,000 tweets with video are being shared every minute. Besides, to make the best of a video marketing campaign, explainer videos can (and should) be uploaded to YouTube: it’s the 2nd largest search engine in the world and it’s entirely video based! That’s not just great for any marketer’s social strategy but also for online visibility and SEO purposes (you’ll find more about this topic over here).
Most marketers know that an animated marketing video is a vital piece of content for any online campaign and now you do too! Now if you want to learn more about them, don’t leave before visiting our Explainer Video Academy, a place where you can get our eBooks, infographics and more to boost every one of your marketing campaigns.