Explainer videos are a must for your marketing mix: they help to enhance your content strategies and get the most out of your marketing campaigns.
Use them in your website, social media profiles, eBooks, newsletters, landing pages, and more, and you´ll see your conversions boost. Want to know the secret behind this great marketing tool? Find it below…
GRAB YOUR AUDIENCE´S ATTENTION
By embedding an explainer video above the fold in your home page you can reduce the bounce rate and increase the time-on-page rate. This way, you will make your visitors stay an average of 2 minutes longer. If people stay longer on your website, this will help you rank higher in Google (your bounce rate is low, your time-on-page rate is high, and consequently the search engine giant considers your site as of interest and places it higher in its ranking). 2 minutes is enough time to explain your business idea in an interesting and catchy way and encourage your potential customers to take the next step in your sales funnel. Result: you increase conversions!
TALK ABOUT YOUR PRODUCT IN JUST A MATTER OF SECONDS!
Animated marketing videos give you the chance to explain your business idea in just a matter of seconds. And the great thing about this marketing tool is that it appeals to auditory and visual senses (and people definitely prefer audiovisual content rather than plain text). Animated explainer videos have demonstrated to be one of the quickest, entertaining and catchy ways to explain things, grab your audience´s attention and give them what they want, in the format they want (this way, they´re more open and well disposed to listening to what you have to say…). Again: you increase conversions!
Marketing psychology plays a key role here too: if you craft the characters and backgrounds of your explainer videos by having your target audience in mind (gender, age, look, job, etc.) you trigger a strong connection towards the story you´re presenting. This means that you generate interest and, what is even more important, trust, as they feel the product/service you offer and the solution you bring is perfectly –and specially– made for them. Generating identification in your audience sets up a strong emotional bond with them and this helps you boost your conversion rates.
ENHANCE BRAND AWARENESS
Colors are vital to increase brand recognition and awareness. By applying the colors of your brand identity in your animated marketing video, you make it easier for your audience to associate your unique value proposition with your brand/product, and also, to recall it afterwards. If people recognize your brand they will feel more encouraged and confident towards your product. Additionally, by using your brand colors you will reinforce your identity and personality and this increases your level of persuasion. If you make people feel positive towards your product by applying your brand´s colors and make them know you´re behind it, you´ll certainly see an increase in your conversion rates.
Tip: did you know that explainer videos can help you boost your conversion rates by 20% on average? To make this happen, it´s essential to develop a high quality video that educates, informs, entertains and engages your audience. A professional video production company can help you make the best explainer video you could ask for! Learn how to choose the right explainer video company for you.
Of course, these are just a few ways explainer videos can help you boost conversions. Get more information and some interesting case studies by downloading our free eBook on How to improve your marketing campaign with an explainer video.
We also invite you to visit our Explainer Video Academy where there is useful educational content to foster your marketing efforts. All hands on deck!