It’s already been proven that animated explainer videos are very helpful resources for increasing your conversions and your sales. However, that’s just a direct consequence of having your website visible and reachable to your audience. In order to make your website visible, you need to design an effective SEO (search engine optimization) strategy and then implement it.
Animated marketing videos can also give you a hand in that regard! Coupled with a great SEO strategy, more people can find your website on search engines like Google and YouTube. Let's show you why these marketing videos are best friends with your SEO strategy!
Here’s a cool animated marketing video example (selected by Hubspot as one of the best explainer videos on the web):
1. More Time Equals More Money
Since Google is the most important search engine in the world, it is mandatory that your website gains an outstanding presence there. Hence, it needs to gain a great ranking.
In order to achieve that, you need to make people spend more time on your website, because this is one of the known criteria Google employs to reward websites with a good ranking. Having a great 2-minute marketing video increases the time your visitors spend on your website by an astonishing 1500% (measured from the average 8-second visit.)
In the end, your website will have a good ranking, and it will become more visible to your audience.
More time means more money, since the longer your visitors stay on the website, the more likely it will be for them to visit other sections on it, follow call-to-actions and hopefully make more purchases.
Watch this cute animated marketing video and see how the story quickly grabs your attention and makes you want to watch it all the way through:
2. YouTube Comes Second
Google may be the be-all and end-all of search engines, but you also need to address some of your efforts into YouTube -the 2nd largest search engine and the 3rd biggest social network in the world.
Having a video on YouTube works as an independent promotion tool. If people watch your video on YouTube, they can find out about your product or service without even going to your website first! Just make sure to include further information on your company in the About section to lure those viewers to your website.
You could also consider making an additional investment in YouTube Ads, especially when you’re starting to get your foot on the ground. Considering the powerful and wide reach of YouTube, that investment will surely bring great rewards in the long run!
Here’s our successful video called “What is the Best Explainer Video Style for your Business”:
3. When Sharing Means Promoting
Videos are the most shareable form of marketing content. When someone posts your video on their blog, tweets it or shares it on their Facebook wall, they’re promoting your product or service for free.
However, this will not happen out of the blue. You need to be active in social media, by posting interesting content on your blog and sharing important information in your social networks. That way you can then encourage your audience to share your video and enjoy this special type of social marketing.
This is why animated explainer videos are best friends with your SEO strategy. They complement each other by providing you with great benefits for your business. Being aware of the power of this alliance is crucial for making the most of it!
If you want to learn more about these animated marketing videos, visit our Explainer Video Academy and get our free educational resources (from eBooks to infographics and slides) to help boost your video marketing campaigns. Or else keep browsing our blog to get the best explainer video production tips around.