Video is rocking the web. If you're not already creating video content for your target audience, you'll probably be… soon.
And for that moment, this question will certainly arise: “where should I host my videos?”. This is a key decision that could impact the visibility and engagement of your videos, and ultimately their effectiveness. Join us in this article and learn why it's so important to choose the right video hosting service!
Let's Get It Started: What Is A Video Hosting Service?
To put it simply, a video hosting service is a website or software that allows you to upload and distribute your videos. You can do this by using the hosting service's application or API. Of course, you can upload from short videos to longer clips. The video hosting company stores the video on its server and each video has a specific embed code or link to let other users watch it.
The Most Popular Video Hosting Services
You might find a lot of alternatives on the web: Brightcove, DailyMotion, MetaCafe, Liveleak, etc. As we wouldn't be able to cover them all, we thought it would be better to give you a quick review on some of the most popular video hosting services. We're talking about YouTube, Vimeo and Wistia.
- YouTube: it's great for sharing social videos. Have in mind that it´s the #2 most popular search engine (after Google) and the #3 largest social network. It's free to use (although it has a paid version for companies) and has a very user-friendly interface.
- Vimeo: it has a more artistic idiosyncrasy and provides an interface and content with a more elegant and sophisticated “touch”.
- Wistia: its interface is clean and easy to use. Maybe one of the most remarkable features about Wistia is its robust video analytics dashboard and their video marketing tools in general.
Tip: all of these video hosting services have specific features and offer different advantages for your videos. We suggest that you go over this article to learn more about their pros and cons.
The Importance Of Choosing The Right Video Hosting Service
And now… the big question: why is it so important to pick out the right video hosting service? We've compiled some of the most important reasons below…
#1: To be aligned with your marketing goals
You might have worked on a lot of different videos: how-tos, product feature videos, explainer videos, testimonials, and more. The thing is that each of them has a specific goal and you really have to choose the hosting site, or a mix of them, according to that goal, so that the video hosting service(s) is functional to that purpose.
#2: To track video performance
Every video hosting site has different marketing tools and video analytics dashboards, which could be more or less complete, and that could adapt easier -or tougher- to your needs. Evaluate which one best fits with you and remember that you always have the possibility to combine them all.
#3: To assure the best viewing experience
It's also important to choose the video hosting service considering how much you prioritize the viewing experience. Some video hosting services bombard viewers with lots of ads, which are a constant distraction. Some others are more “serene” and, although they show ads, videos are not interrupted or delayed by them.
Remember that the best thing is to feel the weight of each of these factors and evaluate how important they are for you. Based on this, make your choice. As we've mentioned, you can use different hosting services for different types of videos, and complement their different features.
Which video hosting service are you currently using? How has your experience been so far? Share your case with us.